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Insights Analyst

4 months ago

Chicago, United States Catena Solutions Full time

Category Insights Analyst

Various projects for food and beverage organizations


Summary:

Category Insights Consultant will be responsible for leading category-wide consumer analytics within the brand marketing team. Goal is to partner with a team of channel-focused Sales Analysts and collaborate cross-functionally with various departments. This consultant will play a crucial role in shaping sales strategies, optimizing business performance, and driving growth through data-driven insights. The Consultant will source insights from revenue & POS data, as well as primary and secondary market research sources.


Responsibilities:

  • Perform as a be the go-to source and subject matter expert across channels, at the category level. Directly support brand team to enable growth of each key business focus area (Category Level Analysis)
  • Data Expert with expertise utilizing data from Nielsen and other partner channels. Utilize multiple data sources, such as syndicated and customer-provided consumption data, for analysis and trend identification.
  • BI: Convert sales information into actionable business intelligence that will drive revenue and profit for the team.
  • Analyze and validate consumption and point-of-sale data to ensure an understanding of current consumer and customer trends and to inform marketing and sales strategies. (Consumer and Customer Trends)
  • Analyze business unit performance, including sales/share, forecasting, pricing analysis and elasticities, content audits, and digital shelf performance to enable the optimization of commercial strategies.
  • Conduct post-promotional analysis (ROI, Cost to Acquire, Lifetime Value) and share the findings with the sales and marketing organization in order to improve future promotional effort.
  • Management and maintenance of data sources and vendor relationships
  • Communicate crucial market, trade, and competitive information in a timely manner.
  • Develop and support weekly standard reporting and ad hoc analytical needs of brand marketing team leveraging a suite of analytical tools.


Requirements:

  • Bachelor’s degree in business, or a related degree
  • 5+ years of experience in an analyst role, ideally in a sales or marketing capacity in CPG
  • Experience working with data and data providers such as IRI, Circana, Nielsen, Numerator, and Retailer Loyalty Card Data (8451 preferred)
  • Advanced skills in Excel and Power BI, VBA is a plus
  • Successful experience managing and ensuring compatibility of large data sets across multiple platforms
  • Demonstrated ability to translate financial and syndicated data into forward-looking action plans
  • Proven ability to perform sales ROI analyses


Catena Solutions is a team of experienced advisors, strategists, and consultants helping companies solve their supply chain problems, creating value through transformative projects. By understanding our clients’ business, transformation, and people needs, we create value today, tomorrow, and beyond. It is Catena Solutions’ practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. Catena Solutions is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.