Digital Analyst
7 days ago
Description
Imaginative, curious, and adaptable - you sweat the small stuff, because you know that great design is in the details.
In this role, you will lead and manage ongoing search and analytics needs for customers. You will be responsible for insights and critical recommendations to continue growth and success. You will:
- Partner with cross-functional teams
- Create, implement, track, and optimize Paid Search campaigns in Google AdWords, Yahoo, Search Marketing, Bing, and other search engines
- Test key words, copy, and landing pages to increase ROI
- Copywrite and optimization for search-specific deliverables
Essential Requirements:
- 2 - 4 years‘ relevant experience - of online advertising experience is required; experience working with relevant search engine toolsets and analytics platforms
- Bachelor‘s degree or equivalent experience preferred
- Deep experience leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics, Unica)
- Understand SEO/PPC and paid search best practices and how search engines index and evaluate website content
Desired Requirements:
- Superior written and verbal communication skills
- Excellent organizational skills and the ability to juggle multiple responsibilities
- Ability to think critically about complex relationships and strategies and identify trends and opportunities
The anticipated hourly rate for this position is $50-$65 but may vary based on various factors such as the candidate‘s qualifications, skills, competencies and proficiency for the role.
At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn‘t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world‘s ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise - if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.
Work Here Matters Everywhere | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
As a Syneos Health freelance, temporary, or contract employee, you may be eligible to participate in the Company 401k match and benefits such as paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements depending on the terms of your employment. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements for temporary/freelance/contract employees.
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