Product Marketing Analyst

3 weeks ago

Columbus, United States Cloudera Full time

Business Area:

Marketing

Seniority Level:

Mid-Senior level

Job Description:

At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we‘re the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world‘s largest enterprises.

As the Product Marketing Analyst (Writer/Editor), you will play a crucial role in shaping the perception and understanding of Cloudera‘s platform in the market. You will be responsible for creating a wide range of content, including website copy, blog posts, brochures, and campaigns, with an aim to educate and engage our target audiences.

In this role, you will have a blend of creativity and strategic thinking, as you will continually develop new ideas for content that articulates the value of our platform‘s capabilities through compelling use cases. You will collaborate with the design team, product Analysts, and partners to produce cohesive and impactful marketing materials that drive brand awareness and adoption.

As the Product Marketing Analyst (Writer/Editor), you will:

  • Write engaging content - website copy, blog posts, collateral, infographics, explainer videos, social posts, emails, case studies, and more.

  • Develop new ideas for product marketing content to articulate the value through use cases to data practitioner and data leader audiences.

  • Work closely with the marketing design team to bring content ideas to life.

  • Collaborate with the product team to understand new features and determine the best channels for communication.

  • Act as a brand champion, ensuring the message is on brand and targets the correct audience.

  • Work with external agencies to maintain brand consistency.

We are excited about you if you have:

  • Bachelor‘s degree in Marketing, technical discipline, or equivalent work experience.

  • 5+ years of experience in writing/editing, with a strong understanding and experience with data, analytics, and AI space.

  • Exceptional writing skills, catering to diverse internal and external audiences, including data practitioners and leaders.

  • Strong communication and collaboration skills, adept at influencing partners and stakeholders at all levels.

  • Proven strategic thinking ability, effective prioritization skills, and a track record of driving results in a fast-paced, dynamic environment with diverse partner needs.

What you can expect from us:

  • Generous PTO Policy

  • Support work life balance with Unplugged Days

  • Flexible WFH Policy

  • Mental & Physical Wellness programs

  • Phone and Internet Reimbursement program

  • Access to Continued Career Development

  • Comprehensive Benefits and Competitive Packages

  • Paid Volunteer Time

  • Employee Resource Groups

Cloudera is an Equal Opportunity / Affirmative Action Employer. All qualified applicants willreceive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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