Field & Channel Marketing Manager Germany

Field & Channel Marketing Manager GermanyVeeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world's biggest brands. The future of data resilience is here - go fearlessly forward with us.About the RoleAs a Field & Channel Marketing Manager for our Volume segment, small and medium-sized business, within the EMEA Central Marketing Team, you will be responsible for developing and executing marketing activities that drive brand awareness and pipeline generation across Germany.This role requires a growth mindset, combined with storytelling, communication, and strong execution capabilities that drive impact.You will partner with the regional field and channel sales teams to execute local objectives and strengthen Veeam's position in the market.What You'll DoStrategic PlanningAnalyze market trends and monitor competitor activity to inform strategic planning and campaign development.Deepen understanding of regional customer personas, preferences, and buying behaviors.Deepen understanding of the customer lifecycle and sales process, and indirect sales model.Execution & ReportingDrive quarterly marketing plans for our small and medium-sized segment.Drive quarterly marketing plans with our distributors and top partners.Create and execute local integrated marketing campaigns that generate demand and increase brand preference.Collaborate with EMEA Partner Marketing team to activate joint programs that boost partner engagement and co-sell opportunities.Measure and analyze campaign and event performance, providing regular reporting on KPIs and ROI.Work closely with sales and channel leadership to analyze pipeline metrics and develop targeted initiatives that accelerate deal closure.Relationship BuildingBuild and maintain strong relationships with key internal and external stakeholders.Provide marketing support to channel partners and distributors, ensuring consistent messaging across all partner activities.Educate sales and channel teams about local customer buying behaviors and B2B marketing trends in the German market.Educate sales & channel teams about the Veeam positioning and campaigns.What You'll BringHigh-energy self-starter with a can-do attitude, quick to learn and thrive in a fast-paced, evolving environment.5-8 years of B2B marketing experience, ideally in IT or SaaS, with strong collaboration with sales and channel teams.Experience with CRM and Marketing Automation systems, including lead and opportunity tracking and campaign management.Curiosity and passion for customers, partners, and marketing trends, with the ability to effectively communicate to target audiences.Fluent in German and English, both written and verbal.Results-oriented with an insights-driven approach.What You'll GetVeeam offers benefits that support your whole self:30 paid vacation days, plus three global VeeaMe Days for self-careStatutory public health insurance with employer and employee contributionsStatutory pension scheme with employer and employee contributionsStatutory accident insurance fully funded by VeeamSupplemental pension plan with employer match and salary sacrifice optionSupplemental accident insurance with 24/7 worldwide coverage24 paid volunteer hours annually through Veeam CaresProfessional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O'Reilly) and mentoring through our MentorLab programPlease note: If the applicant is permanently located outside of Germany, Veeam reserves the right to decline the application for the position. Remote work is only possible for employees located in Germany.Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.