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VP Regional Sales Director

4 months ago

Bellevue, United States Aegis Living Full time

The VP Regional Sales Director role has oversight of the overall sales and marketing efforts for a region of Aegis Living communities. The intention is to achieve optimal census and revenue targets through the following sales related activities: providing strategic sales direction, coaching and training, assisting with proactive business development and holding Marketing Directors accountable through tracking sales activities and results. The Regional Sales Director will have a dotted line accountability of the Marketing Directors within a defined region of Aegis Living communities. The Regional Sales Director is a member of the Regional Sales team, contributing both sales and community marketing knowledge.


Job Duties & Functions:

Oversight of Marketing Directors at communities within the defined region, partnering with the General Managers

  • Build strong General Manager and Operations partnerships to help set Marketing Directors up for success; resolve community level sales issues brought forth in partnership with the Operations team
  • Work closely with Marketing Directors to achieve budgeted sales KPI’s to include: census, sales conversion targets and community fees/rent and care revenue
  • Monitor move-in/move-out pace to ensure communities are achieving census targets
  • Ability to articulate and analyze trends, provide accurate forecasts, report financial performance of communities within the region
  • Work with Marketing Director to monitor the competition and become the community AL/LN expert
  • Evaluate pricing strategies and recommend pricing changes when necessary, in conjunction with the Operations and Finance teams
  • Evaluate and coach Marketing Directors as part of talent development, defining clear performance and developmental plans, through collaboration with General Managers
  • Schedule regular site visits to communities to ensure consistency in sales best practices and achievement of sales metrics and goals
  • Continuously coach and train on the sales processes consistent with Aegis philosophy
  • Assist with on-boarding and training of new Marketing Directors and General Managers
  • Assist in developing and implementing strategic sales action plans and sales related activities
  • Understand rental agreements and be able to negotiate terms and conditions
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management
  • Participate in senior leadership meetings and Blue Moon ownership meetings as necessary
  • Develop a full working knowledge of operations, nursing and care in the community, with the ability to articulate and understand during the sales process
  • Maintains a professional working relationship and promotes open lines of communications to achieve initiatives with other internal departments
  • Travel will entail the following: community visits, care shifts, outside sales calls, industry events
  • Facilitate initial leads for communities in the pre-opening phase prior to the assignment of a Marketing Director or open Marketing Director positions
  • Assist in conducting proactive outreach to the local community residents, leaders and organizations, referral partners, local physicians, hospitals, skilled nursing facilities



Education and Experience:


  • At least 8-10 years of sales experience, experience working in a service-related industry desired, experience working in hospitality sales and/or health care sales is a plus
  • At least 2-3 years sales experience managing a regional sales team desired
  • A 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience
  • Must possess highly developed verbal and written communication skills to frequently negotiate, sell and influence other internal personnel
  • Must have thorough experience with professional selling skills with a consistent track record of achieving targeted sales results and exceeding goals
  • Must be proficient in general computer knowledge, primarily with Microsoft Office products and various CRM tools
  • Must be able to work independently and simultaneously manage multiple tasks, strong organizational and presentations skills
  • Must be able to work with and understand financial information and data
  • Must have the ability to travel locally to attend industry events and networking events, conduct outside sales calls
  • Must have a valid driver’s license in the applicable state
  • Must be willing to take a 2-step TB test