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VP & Director of Marketing
4 weeks ago
The Vice President & Director of Property Management Marketing reports directly to the Chief Marketing Officer of The Inland Real Estate Group, LLC and leads marketing and development activities for the Group's property-management companies across both residential ( 70 percent) and retail/commercial ( 30 percent) portfolios. This person manages and grows a team of direct reports dedicated to property-management marketing, fully leveraging Inland's shared-services resources, and engage outside agency partners when warranted. They will work closely with senior leadership in each property-management company to support day-to-day strategic initiatives, establish KPIs, allocate resources and capacity, and craft marketing and development plans that align with business objectives. The ideal candidate will combine deep residential and retail property-management experience with data-driven marketing acumen and a collaborative leadership style. Key Responsibilities Marketing & Branding Develop and execute a comprehensive marketing strategy to maintain and enhance brand awareness and drive tenant retention and acquisition. Implement data-driven marketing campaigns tailored to residential and retail audiences. Monitor market trends, competitor activities, and customer insights to refine marketing efforts. Develop partnerships with industry stakeholders, local communities, and corporate entities to expand brand visibility. Utilize Yardi RentCafe, Property Capsule, Google Ads, Facebook Ad Manager, and ILS services such as Apartments.com, Zillow, and others to optimize performance and visibility. Evaluate and refine SEO and paid-media strategies using Google Analytics and platform data. Coordinate property-listing strategy and merchandising through Property Capsule and other visual-asset platforms. Monitor and manage online reputation management (ORM) at the property level to protect brand integrity and ensure timely tenant engagement. Business Development & Leasing Support Partner with the property-management leadership team to develop, market, and support third-party management strategies; serve as the marketing subject-matter expert during pitch presentations and oversee the creation of compelling RFP responses for new third-party property-management opportunities. Collaborate with property-management leadership to develop repositioning strategies that maximize revenue, enhance tenant experience, and strengthen competitive positioning. Leverage market research and financial analysis to guide data-driven decision-making and growth strategies. Tenant & Community Engagement Implement tenant-engagement programs that enhance the residential living experience and drive foot traffic to retail properties. Develop community-outreach initiatives, loyalty programs, and events that build long-term tenant relationships. Work closely with property-management teams to ensure marketing efforts align with tenant needs and operational goals. Oversee the marketing and training support desk, collaborating with internal partners to deliver effective marketing and sales training at the property level for both residential and commercial teams. Team Leadership & Development Manage and grow an existing team of direct reports responsible for property-management marketing support, providing clear direction, professional development, and performance oversight. Collaborate with operations, leasing, finance, and other stakeholders to align marketing and development strategies with corporate objectives. Present marketing performance reports and strategic recommendations to executive leadership. Qualifications Bachelor's degree in Marketing, Business, Real Estate, or a related field; MBA preferred. 10+ years of progressive marketing or business-development experience, including 5+ years in a leadership role within residential and retail/commercial property management. Strong expertise in both residential and commercial retail property-management marketing, with a strategic understanding of tenant engagement. Third-party property-management marketing experience is a plus. Experience with key PropTech platforms is required-including Yardi RentCafe, Property Capsule, and major ILS services such as Apartments.com, Zillow, etc. Relevant digital-marketing certifications (Google Ads, HubSpot, Meta, etc.) are also a plus. Proficiency with CRM/CMS and marketing-automation tools (Salesforce, HubSpot, WordPress, etc.). Demonstrated success creating and executing branding, digital-marketing, and lead-generation strategies that drive measurable results. Experience collaborating with leasing and property-management teams to optimize occupancy and revenue. Exceptional leadership, communication, analytical, and presentation skills; comfortable acting as a marketing SME in high-stakes client meetings. Ability to travel as required to support property teams and key business initiatives. Why Join Us? This senior role offers the opportunity to shape the marketing vision of a growing national real-estate platform, directly influencing tenant experience, occupancy, and revenue across a broad portfolio of assets. Join us to lead a high-impact team and drive the next stage of growth for our property-management businesses. Annual Base Salary Range: $140,000 -$175,000. This position is eligible to participate in the company's annual discretionary bonus program. Inland offers a competitive range of benefits for eligible Full-time employees: Medical/Dental/Vision insurance (PPO) Participation in the company 401(k) plan with a company match Vacation Time, Nine Paid Holidays, Three floating holidays per year Sick time Tuition reimbursement opportunity Company-paid life insurance equaling your annual base salary Company-paid short-term and long-term disability Paid Parental Leave This position is eligible as an internal promotion opportunity. To learn more about the Benefits Inland offers its employees please click the link to learn more. We are a drug-free workplace. Pre-employment background checks and drug screening is performed on all new hires, in accordance with applicable laws and regulations. We are an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes. We are an E-Verify employer. Please click the following link to learn more.
