Manager PR Influencer Affiliate

2 months ago

San Diego, United States LINQM Full time

Manager PR Influencer & Affiliate

We are seeking a motivated Manager PR Influencer & Affiliate for our portfolio of health and wellness product based companies. Opportunity to make an impact across a few brands in growth mode.

Remote

About the Role

The Manager of PR Influencer & Affiliate Marketing will lead the development and of our public relations strategies influencer collaborations and affiliate marketing programs across our portfolio companies. This role requires a creative and strategic thinker who can build and maintain strong relationships with media influencers and affiliates to drive brand awareness engagement and growth.

Responsibilities

We are seeking a talented Manager of PR Influencer & Affiliate Marketing to oversee and elevate our brand positioning efforts across multiple portfolio companies. As the Manager of PR Influencer & Affiliate Marketing you will play a pivotal role in developing and executing comprehensive communication strategies for our portfolio companies. This role will involve creating scalable PR (including performance PR) influencer and affiliate marketing programs that can be tailored to meet the specific needs of each company. You will work closely with the marketing teams of our portfolio companies to ensure cohesive brand messaging maximize visibility and drive growth.

Public Relations (PR):

  • Develop and implement comprehensive PR strategies to increase brand visibility driven revenue with performance PR and strengthen our portfolio brands public reputation.
  • Cultivate and maintain relationships with key media outlets journalists bloggers and industry influencers.
  • Write and distribute press releases pitch stories and handle media inquiries to ensure positive and consistent media coverage.
  • Monitor media coverage manage press clippings and report on PR performance metrics.
  • Create and execute influencer marketing campaigns that align with brand goals and target audience.
  • Identify recruit and manage relationships with influencers brand ambassadors and content creators across various platforms.
  • Oversee influencer agreements content creation and performance tracking to ensure impactful collaborations and ROI.
  • Analyze and report on influencer campaign effectiveness making recommendations for improvement.
  • Assure full FTC and legal compliance.
  • Develop and manage the affiliate marketing program including recruitment onboarding and nurturing of affiliate partners.
  • Collaborate with affiliates to create promotional content offers and campaigns that drive traffic conversions and revenue growth.
  • Monitor affiliate performance analyze data and optimize strategies to maximize results and maintain a high level of partner satisfaction.
  • Stay uptodate on industry trends tools and best practices to continuously improve the affiliate program.
  • Assure full FTC and legal compliance.
  • Bachelors degree in Marketing Communications Public Relations or a related field.
  • 5 years of experience in PR influencer marketing and affiliate marketing
  • Selfstarter and growth hacker you like to get into the weeds and execute as well as think big and create blue ocean strategies
  • Passion for and experience within the CPG industry
  • Proven track record of successful PR campaigns influencer partnerships and affiliate marketing programs.
  • Strong network of media contacts influencers and affiliate partners.
  • Excellent written and verbal communication skills with the ability to create compelling content and pitches.
  • Highly organized with strong project management skills and attention to detail.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Selfmotivated proactive and adaptable with the ability to thrive in a fastpaced and dynamic environment.

Influencer Marketing:

Affiliate Marketing:

Requirements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status disability status age sexual orientation gender identity and expression marital status or any other legally protected factor.

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