Senior Consumer Insights Analyst

1 week ago

Walnut Creek, United States AAA Northern California, Nevada & Utah Full time
JOB DESCRIPTION

Why Work For Us?

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits Medical, Dental, Vision, wellness program and more
  • Paid Holidays
  • Paid Time Off Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
  • Collaborative Environment AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart lifes roadblocks. We believe everything you do outside of work adds to who you are at work.


The Senior Member Insights Analyst will be accountable for generating insights that lead to new product/service ideation, growing our market penetration through targeting, positioning, and creative campaign testing.

Essential Functions

  • Has strong expertise in qualitative and quantitative techniques and the ability to apply tools appropriately based on business needs and resources.
  • Be able to create senior leadership ready reports with actionable insights to help drive business decisions.
  • Lead vendor and agency partner research projects to select the best methodology and tools to maximize learning and gain value from projects.
  • Projects could include managing brand equity tracking, positioning, communication and advertising testing, new product concept and product testing, and larger strategic projects.
  • Incorporate macro trends into everyday activities and articulate how these trends influence our Members mindset and purchase behaviors.
  • Distill secondary research into synthesized insights to help the organization understand how macro, consumer and industry trends affect our business.
  • Have the ability to convert complex data and findings into understandable tables, graphs, and written reports.
  • Be a strategic thought leader and collaborate with cross-functional partners such as product, digital, sales, analytics, etc.
  • Be a curious, creative thinker who champions the voice of the member.
  • Have the ability to pull disparate pieces of data together, analyze data, uncover insights and then create concise and compelling stories to bring those insights to life.


Knowledge/Skills/Abilities

  • Evidence of strong analytical skills; ability to use research as a tool in decision making.
  • Experience with Tableau, Qualtrics and SQL a plus.
  • Ability to self-prioritize and deliver against competing concurrent projects.
  • Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail.
  • Excellent communication, presentation and organization skills.
  • Strong interpersonal and collaborative skills, while also being able to work independently.


Education & Experience/Licenses & Certification

  • Bachelor's degree in related area (BA/BS degree in business, statistics, marketing, psychology, consumer behavior or related discipline) or an equivalent combination of education and experience. Masters degree preferred not required.
  • At least 5 -7 years of experience in voice of customer, market research, marketing, quantitative analysis, and/or business analysis blending a mix of qualitative and quantitative research experience in a business to consumer environment
  • Experience in consumer research including custom and syndicated.

#OLG_RX

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $104,044.00 - Mid: $130,055.00- Max: $156,065.00

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