Analyst

1 week ago

Greenville, United States Michelin North America Full time
Media Activation Analyst

Michelin is hiring

- - - - - - - - - - - -

This position is based in Greenville, SC, the North American Headquarters of Michelin North America, Inc.

THE OPPORTUNITY

We are seeking a dedicated and motivated Media Activation Analyst to join our team. The ideal candidate will be responsible for implementing and optimizing media campaigns across various platforms to ensure maximum reach and engagement.

WHAT WILL YOU DO

Campaign Management

  • Provide end-to-end campaign execution and optimization of programmatic support of retailer media initiatives.
  • Lead the setup, activation, and optimization of programmatic campaigns for Michelin North America.
  • Lead all aspects of ongoing optimization and day-to-day activities for programmatic campaigns to meet and exceed campaign goals including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and business review.
  • Optimize campaigns according to assigned digital performance critical metrics, including ROAS, incremental lift, CVR, etc.
  • Manage campaign budgets and pacing within the DSPs and timelines for each initiative.
  • Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns.

Ad Operations

  • Independently handle creative setup, trafficking, and troubleshooting within each activation platform.
  • Resolve any tracking issues prohibiting performance.
  • Oversee media buying platform strategy, campaign creation, optimization and rigorous testing strategies aligned to business priorities to achieve KPI target for assigned platform or business area.

Analytics & Measurement

  • Provide strategic, data-driven recommendations to retail marketing and communications leaders based on campaign performance insights.
  • Identify and apply audience insights across channels to improve performance, inform future recommendations, and enhance data storytelling.
  • Establish and lead post-buy audit and optimization efforts to ensure the integrity and efficiency of media plans.
  • Collaborate with the Performance Manager on post-campaign reports and analyses across all paid media activations.

Business Perspective & Digital Engagement

  • Provide subject matter expertise within the programmatic space to help elevate our digital activation approach in the North American region.
  • Stay current with new advances in paid digital marketing, the competitive landscape, and vendor capabilities, using this knowledge to influence current and future business plans and strategies.
  • Drive digital marketing innovation, thought leadership, and best practice sharing throughout the organization.
  • Serve as a subject matter authority by creating recommendations for growth campaigns, communicating campaign performance, and proactively identifying areas for improvement and optimization.

WHAT WILL YOU BRING

  • Bachelor‘s Degree with 1-2 years of relevant work experience (programmatic and data analytics experience).
  • Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting.
  • Understanding of the digital ad ecosystem relating to programmatic operations.
  • Strong attention to details, and a high level organization
  • Great interpersonal skills. The successful candidate will be communicating with multiple key internal stakeholders.
  • Paid Search experience, a plus.
  • Understanding of digital marketing objectives, pixel strategy and how different channels and tactics influence consumer behaviors.
  • Ability to translate strategy, data, and technical setup requirements to internal stakeholders, to ensure that reporting aligns results in a meaningful way.

#LI-hiringmichelin

Inspire Motion for Life: Apply Today

As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients‘ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers‘ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries-from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.

MICHELIN tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we‘ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.

Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.

Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at .

This position is not available for immigration sponsorship.

Get in the driver‘s seat and be on your way to a meaningful professional journey

  • Business Analyst

    4 weeks ago

    Greenville, South Carolina, United States Zaxby's Full time

    Job Title: Business AnalystWe are seeking a Business Analyst to join our team at "{company}". As a Business Analyst, you will be responsible for analyzing business needs and developing solutions to meet those needs.**Key Responsibilities:*** Analyze business needs and develop solutions to meet those needs* Collaborate with cross-functional teams to ensure...

  • Application Analyst II

    2 weeks ago

    Greenville, United States Vidant Health Full time

    Job Description ECU Health About ECU Health Medical Center ECU Health Medical Center, one of four academic medical centers in North Carolina, is the 974-bed flagship hospital for ECU Health and serves as the primary teaching hospital for The Brody School of Medicine at East Carolina University. ECU Health Medical Center has achieved Magnet® designation...

  • Application Analyst II

    1 month ago

    Greenville, United States Vidant Health Full time

    Job Description ECU Health About ECU Health Medical Center ECU Health Medical Center, one of four academic medical centers in North Carolina, is the 974-bed flagship hospital for ECU Health and serves as the primary teaching hospital for The Brody School of Medicine at East Carolina University. ECU Health Medical Center has achieved Magnet® designation...

  • IT Analyst

    6 months ago

    Greenville, United States JHM Hotels Full time

    Title: IT Analyst Department: IT Reports to: Vice President, CTO/CIO Overall Responsibility: To assist in implementing and maintaining IT softwareand systems and driving business development on existing platforms. Key Areas of Responsibility: • Identify ways toimprove current IT infrastructure • Plan and assist onimplementation and interfacing of new...

  • Senior Business Analyst

    4 weeks ago

    Greenville, South Carolina, United States Hyster-Yale Group Full time

    Job Title: Senior Business AnalystJob Summary: We are seeking a highly skilled Senior Business Analyst to join our Project Management department at our Americas Headquarters in Greenville, NC. As a Senior Business Analyst, you will play a critical role in supporting our project management team by developing dashboards and KPIs, providing project status...

  • Senior Business Analyst

    4 weeks ago

    Greenville, South Carolina, United States TWO95 International Full time

    Job Title: Senior Business AnalystAt TWO95 International, we are seeking a highly skilled Senior Business Analyst to join our team. The ideal candidate will possess a strong background in supply chain management, with expertise in business process re-engineering, systems analysis, and design. Key Responsibilities:* Assist with business process re-engineering...

  • Financial Planning Analyst

    5 days ago

    Greenville, United States Horizon Private Wealth Full time

    Company DescriptionBringing the Present and Future Into Focus, Horizon Private Wealth is dedicated to serving successful business owners, professionals, and families through their proven process, the Horizon Navigator. The company helps clients build wealth, avoid unnecessary risk, and capitalize on opportunities in Wealth Management, Exit Planning,...

  • Financial Planning Analyst

    5 days ago

    greenville, United States Horizon Private Wealth Full time

    Company DescriptionBringing the Present and Future Into Focus, Horizon Private Wealth is dedicated to serving successful business owners, professionals, and families through their proven process, the Horizon Navigator. The company helps clients build wealth, avoid unnecessary risk, and capitalize on opportunities in Wealth Management, Exit Planning,...

  • Business Systems Analyst

    1 month ago

    Greenville, South Carolina, United States L3Harris Full time

    Job Title: Business Systems AnalystJob Code: 15468Job Description:The Business Systems Analyst will provide financial support and management in a matrixed organization. This role will be responsible for forecasting, developing and maintaining metrics and charts, and providing explanations to deviation to forecast, which requires advanced excel skills.The...

  • Senior Oracle EBS Business Analyst

    1 month ago

    Greenville, South Carolina, United States CodeForce Full time

    Job Title: Senior Oracle EBS Business AnalystJob Summary: We are seeking a highly skilled Senior Oracle EBS Business Analyst to join our team at CodeForce.Key Responsibilities:* Minimum 12 to 15 years of experience in the industry working on Order to Cash Projects.* Strong Business Analyst with industry knowledge of Order to Cash.* Ability to work...

  • Application Analyst II

    4 weeks ago

    Greenville, South Carolina, United States Vidant Health Full time

    Job SummaryThis position is responsible for the implementation, enhancement, and support of software applications following industry standards and best practices. The analyst will be required to define requirements, system design, analysis, build/configuration, testing, implementation, documentation, and support the applications that meet the specifications...

  • Help Desk Analyst

    3 weeks ago

    Greenville, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are offering a short term contract employment opportunity for a Help Desk Analyst in the Plastics Manufacturing industry, located in Greenville, South Carolina. As a Help Desk Analyst, you will be responsible for providing technical support, troubleshooting hardware and software issues, and maintaining efficient ticketing...

  • GIS Analyst

    4 weeks ago

    Greenville, South Carolina, United States Rewa tech Full time

    Job SummaryThe GIS Analyst will be responsible for creating, editing, and maintaining GIS data and spatial analysis to support asset management and operational needs. This role will also involve developing and managing interactive web maps and applications using ArcGIS Experience Builder and Insights.Key ResponsibilitiesCreates, edits, and maintains GIS data...

  • Technical Business Analyst

    5 days ago

    Greenville, United States Find Great People Full time

    Job Title: Technical Business AnalystJob Summary: We are seeking a skilled and detail-oriented Technical Business Analyst to join our team at an innovative architectural firm. In this role, you will act as a bridge between business stakeholders and IT teams, ensuring the effective use and optimization of our ERP system. You will analyze business processes,...

  • Application Analyst II

    2 months ago

    Greenville, United States Vidant Health Full time

    Job Description ECU Health About ECU Health Medical Center ECU Health Medical Center, one of four academic medical centers in North Carolina, is the 974-bed flagship hospital for ECU Health and serves as the primary teaching hospital for The Brody School of Medicine at East Carolina University. ECU Health Medical Center has achieved Magnet® designation...

  • Systems Analyst

    1 month ago

    Greenville, South Carolina, United States Fresh Water Systems Full time

    Job SummaryWe are seeking a highly skilled and motivated Systems Analyst to join our IT team at Fresh Water Systems. This role is crucial for the maintenance, support, and optimization of our ERP system and related infrastructure.The ideal candidate will possess deep technical expertise in ERP systems, experience with integrations between ERP and other SaaS...

  • Financial Analyst

    4 weeks ago

    Greenville, South Carolina, United States The Louris Group Full time

    Job DescriptionWe are seeking a highly skilled Financial Analyst to join our team at The Louris Group LLC. As a key member of our financial team, you will be responsible for preparing and analyzing financial records, financial statements, taxes, and other financial reports.Key Responsibilities:Prepare and examine accounting records, financial statements, and...

  • Senior Oracle EBS Business Analyst

    4 weeks ago

    Greenville, South Carolina, United States CodeForce Full time

    Job Summary: We are seeking a highly experienced Oracle EBS Business Analyst to join our team at CodeForce. The ideal candidate will have a strong background in Order to Cash projects, with a minimum of 12-15 years of experience in the industry. Key Responsibilities: Collaborate with business users to finalize business requirements and work with IT teams...

  • Technical Analyst Intern

    4 weeks ago

    East Greenville, United States MillerKnoll, Inc. Full time

    MillerKnolls Summer Internship Program is a paid, 12-week opportunity that provides a 100% real-world experience for students early in their careers. Throughout the summer you will apply academic learning to real-world situations and cultivate leade Technical Analyst, Technical, Intern, Technology, Analyst, IT, Manufacturing

  • Application Analyst II

    4 weeks ago

    Greenville, South Carolina, United States Vidant Health Full time

    Job Title: Application Analyst IIJob Summary:This position is responsible for the implementation, enhancement, and support of software applications following industry standards and best practices. The analyst will be required to define requirements, system design, analysis, build/configuration, testing, implementation, documentation, and support the...