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Finance Director- Marketing

4 months ago


Chevy Chase, Maryland, United States GEICO Full time

GEICO is seeking a Finance Director to support our Marketing organization, while joining the dynamic Financial Planning & Analysis Team. This person will collaborate with Marketing Leadership, inclusive of our Chief Marketing Officer, and add value by creating and implementing actionable data analytics to drive strategic decision-making and provide financial insight. This role is responsible for preparation of analysis, requiring in-depth knowledge of the business and macro-environment to support the build of operational rigor and efficiency/ROI metrics of our marketing spend. Collaboration, enthusiasm, attention to detail, and the ability to set and meet tight deadlines are essential for your success.

Key Responsibilities:

  • Develop comprehensive monthly business reporting that delivers timely and actionable insights
    • Core functions of this role will include supporting the Month and Quarter close, forecast, pacing and annual operating plan, including cost control
    • Manage creation and standardization of reporting to align with cross functional partners/total business needs
  • Lead budgeting and forecasting processes for the marketing organization, in partnership with Marketing Leadership and Head of Marketing Operations
  • Compile and publish key metrics and KPIs to provide transparency and help inform and support marketing initiatives, inclusive of forecasts and ROI metrics
  • Evolve financial tracking and reporting structure to align with the organization's strategic direction and provide transparency and single source of truth. This includes providing actionable analysis to help business partners gain key insights into spend.
  • Provide thought leadership on our go-to-market model and analyze various marketing investments/channels to help us grow responsibly and in line with strategic goals
  • Drive investment analytics and reporting on expected vs. actual outcomes to continuously improve decision-making and assumptions
  • Identify and lead initiatives to continuously improve, automate, and scale forecasting and reporting tools, processes, and methodologies
  • Provide ad hoc analytical support to guide operational and strategic decision making to answer critical business questions
  • Serve as marketing's advocate and representative within the financial organization to ensure overarching process changes that align with marketing strategy (and vice versa) as the organization shifts in the next 18 months

Qualifications:

  • 8-12 years of relevant work experience that includes some combination of corporate finance and accounting
  • Ability to influence business partners and provide recommendations to drive decision-making and execution
  • Strong financial acumen with ability to utilize financial data to diagnose business strengths and weaknesses and identify implications for potential strategies
  • Ability to work quickly and manage multiple tasks in a fast-paced, deadline-driven environment while maintaining a high level of precision and attention to detail
  • Bachelor's degree in Finance, Accounting, or related Business degree
  • Strong financial modeling and data analytic skills; experience analyzing marketing investments
  • Strong communication skills (written, verbal & presentation) with the ability to understand and communicate difficult concepts
  • A highly motivated, collaborative team player

Benefits:

At GEICO, we make sure you have the support and resources to leverage and develop your skills, secure your financial future, and take care of your health and well-being. GEICO continually seeks to provide a workplace where everyone can be their authentic self. To help achieve this goal, we support associate-led Employee Resource Groups that foster a true sense of community. Through GEICO's competitive benefits offerings and various training and development opportunities, we have you covered with our Total Rewards Program* that includes:

· Premier Medical, Dental, and Vision Insurance with no waiting period**

· Paid Vacation, Sick and Parental Leave

· 401(k)

· Tuition Assistance including Direct Billing and Reimbursement payment plan options

· Paid Training, Licensures, and Certificates

*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins with the pay period after hire date. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

GEICO is proud to be an equal opportunity employer. We are committed to cultivating an environment where equal employment opportunities are available to all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO celebrates diversity and believes it is critical to our success. As such, we are committed to recruit, develop, and retain the most talented individuals to join our team.

To ensure our associates receive the training and support needed to excel and thrive, associates hired for this position are generally required to work at the GEICO building during their orientation period. GEICO follows federal and state guidance and legal requirements regarding measures designed to limit the spread of COVID-19, including masking and social distancing. Measures may vary by GEICO location.