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Digital Marketing Specialist

4 months ago

Louisville, Kentucky, United States HCA Healthcare Full time

Description

This position is incentive eligible.

Introduction

Are you passionate about delivering superior work outcomes? At Galen College of Nursing, we are committed to a single purpose: offering excellence in nursing education. Our staff and administration live out our vision We change the life of one to care for the lives of many. Jump-start your career as a Digital Marketing Specialist today with Galen College of Nursing.

Benefits

At Galen College of Nursing, we want to ensure your needs are met. We offer a comprehensive package of medical, dental, and vision plans along with unique benefits, including:

  • Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
  • Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
  • Free counseling services and resources for emotional, physical and financial wellbeing
  • 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  • Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  • Family support through fertility and family building benefits with Progyny and adoption assistance.
  • Referral services for child, elder and pet care, home and auto repair, event planning and more
  • Consumer discounts through Abenity and Consumer Discounts
  • Retirement readiness, rollover assistance services and preferred banking partnerships
  • Education assistance (tuition, student loan, certification support, dependent scholarships)
  • Colleague recognition program
  • Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  • Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our students' lives and you have the opportunity to make a difference. We are looking for a dedicated Digital Marketing Specialist to be a part of our team.

Job Summary and Qualifications

The Digital Marketing Specialist will support the continued optimization of Galen's digital marketing experience delivered to student prospects. Key responsibilities will include assisting in the maintenance and optimization of Galen's website as well as day to day management of key student marketing and cultivation tasks. These tasks will include but are not limited to management of our marketing automation platform, email/SMS campaigns, and website experience. Analyzing (and in some cases building) web optimization, digital campaign performance reports will also be part of this role's responsibilities.

The ideal candidate also possesses experience in providing digital support for event-based marketing plans, including but not limited to creation of landing pages, lead management, coordinating promotional activities, managing logistics, and supporting event partnerships through communication and digital campaigns. The digital marketing specialist will continue to stay educated on digital marketing trends, with a heavy focus on web experience and inbound marketing tactics to generate student leads.

Position Responsibilities:

  1. Update website and other digital content as needed.
  2. Carry out day to day project tasks as part of the development and execution of lead nurturing and marketing automation initiatives (email, SMS, other channels).
  3. Support the execution of organic search campaigns and optimizations (SEO) based on strategic objectives and goals in collaboration with creative teams.
  4. Support the regular digital and event-based marketing needs of the college's partnership managers (recruiters).
  5. Assist in the content and asset delivery of advertising and lead generation digital media campaigns in support of Galen's media agency partner.
  6. Continue to find ways to evolve and enhance performance marketing and website analytics reports.
  7. Stay current with digital media trends and make recommendations as necessary on the direction and new modes of communication.
  8. Other duties as assigned.

Position Requirements

Education: Bachelor's degree in related field preferred.

Experience:

  • 5+ years in digital marketing or online marketing role.
  • Experience with WordPress CMS, WP plugins such as Yoast SEO.
  • Working knowledge of marketing automation platforms, such as Oracle Eloqua, Marketo, or HubSpot, or expert-level experience with email/SMS marketing platforms such as ConstantContact or MailChimp.
  • Experience with creating and updating SEO copy/content including, keyword research, paid media landing page management, and integrated digital/online marketing.
  • Experience with event management software, such as Cvent, Eventbrite or AirTable.
  • Experience with Google My Business Listing, Google Business Suite and Apple Maps location manager.
  • Working knowledge of Google Analytics or other web analytics platforms.
  • Experience with tagging, tracking, and data integrations which power Galen's marketing technology stack. Database management a plus.
  • HTML/CSS knowledge a plus.

Special Qualifications: 5 + years in a similar role. College/Online University student recruiting a plus.

Physical/Mental Demands & Work Environment: Ability to sit for 8 hours at a time

Degree of Supervision: Minimal

Galen College Values:

Inclusivity: I foster an environment that provides opportunities for every individual to reach their full potential.

Character: I act with integrity and compassion in all I do.

Accountability: I own my role and accept responsibility for my actions.

Respect: I value every person as an individual with unique contributions worthy of consideration.

Excellence: I commit myself to the highest level of quality in everything I do.

At Galen College of Nursing, we offer a unique educational experience we call Pure Nursing. With a focus on nursing education, our knowledgeable and caring faculty and staff take a personal interest in helping our students achieve their goals. Galen is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Associate, Baccalaureate, and Masters Degrees. Our baccalaureate degree in nursing program is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate and master's degree in nursing programs are accredited by the Accreditation Commission for Education in Nursing (ACEN). For complete information related to Galen's accreditation status, please visit our website.

"Galen College of Nursing is a college focused on expanding access to quality nursing education. Our culture is at the forefront of everything we do. We offer a unique educational experience called Pure Nursing. With a focus on nursing education, our knowledgeable and caring faculty and staff take personal interest in helping our students achieve their goals. Galen is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award Associate, Baccalaureate, and Masters Degrees. Our baccalaureate degree in nursing program is accredited by the Commission on Collegiate Nursing Education (CCNE), and the associate and masters degree in nursing programs are accredited by the Accreditation Commission for Education in Nursing (ACEN). At Galen we change the life of one to care for the lives of many.

HCA Healthcare has been recognized as one of the Worlds Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated 3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses. "

"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr. HCA Healthcare Co-Founder

Be a part of an organization that invests in you. We are actively reviewing applications for our Registrar Service Specialist opening. Highly qualified candidates will be promptly contacted for interviews. Submit your application and help us raise the bar in nursing education

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.