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Associate Director Marketing Oncology, Omnichannel Engagement

4 months ago

Lake Wales, Florida, United States Merck Full time

Job Description

Job Description:

Our customers face unprecedented times in Oncology with rapid innovations in treatment options and they operate in an environment where they are interacting with multiple channels to access drug, medical and practice management information as needed, real-time. To enhance our Company Oncology's Go-To-Market strategies and capabilities, we must move towards faster insight-gathering, faster decision-making and improve our ability to execute more efficiently across multiple channels to deliver relevant information, solutions, and services to our customers how and when they need it. It is imperative that we understand our customers' engagement preferences more deeply and execute on those insights more efficiently across our promotional mix.

  • In this role, the Customer Engagement Manager will define non-personal promotion HCP customer channel and engagement strategies for our Company's Oncology
  • Improve our ability to Go-To-Market and engage customers in a timelier, and relevant way.
  • This role will be responsible for working in an Agile setting along with the brand team, leveraging new and existing capabilities to bring to light customer insights and help the team execute on the engagement strategies based on those insights. The role will collaborate with Oncology Marketing, Promotions, Market Research, Analytics, various agencies/consultants, and the broader U.S. enterprise for shared resources

Key responsibilities include and are not limited to the following:

  • Utilize business strategy and customer insights to identify customer opportunities in digital channels
  • Develop oncology omnichannel go-to-market strategy and design of longitudinal customer engagement plans to ensure positive customer experience.
  • Leverage brand segmentation and customer insights to develop digital go-to-market segments
  • Responsible for defining channel, media and third-party digital partnership choices aligned to strategic priorities and behavioral/communication objectives to drive business impact
  • Design Customer Engagement Journeys to deploy omnichannel campaigns across our Company's Oncology
  • Responsible for channel/media strategy to support end to end brand initiatives inclusive of launches
  • Perform in-depth analysis of customer-level engagement data (non-personal and in-person sales) from a variety of sources to inform the brand team of opportunities and choices.
  • Develop test and learn agendas with defined measurement plans
  • Monitor performance vs. objectives to identify optimization opportunities while in-flight
  • Partner with internal and external teams to uncover data-driven insights via ad hoc and/or advanced analytics.
  • Define new media paid capabilities that further enhance our ability to make faster decisions
  • Support installing non-personal engagement best practices across the department to improve the customer experience
  • Provide strategic channel expertise to core Company oncology digital assets
  • Share and leverage global best practices, utilization of capabilities, where applicable with the broader Company Oncology community

Qualifications:

  • Education:
  • Required: BA/BS

Required Experience:

  • US Market experience related to sales, marketing, or customer marketing
  • Ability to establish networks across stakeholders to drive influence and alignment
    • Excels when addressing ambiguity, working outside existing processes or structures.
    • Focused mindset on customer experience
    • Committed to applying agile values, principles, and practices
    • Test and learn mindset to drive culture of innovation
    • Compliance-First mindset
  • Proficiency in Microsoft Office - Outlook, Word, PowerPoint, Excel
  • 10% Travel

Preferred Experience:

  • Minimum of (5) years of Pharmaceutical Marketing / Promotion Experience
  • Marketing/Digital Marketing
  • Omni-channel experience designing cross channel campaigns
  • Analytical acumen –ability to synthesize large sets of data, experience looking for trends in data, segmentation analysis, monitoring campaign progress and identifying intervention points and business solutions - to drive business results
  • Oncology Knowledge
  • Experience with using customer marketing capability tools
  • Experience working on Agile team/methodologies

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply HERE

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

06/14/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:06/14/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R281939