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Senior Manager, Global Multinational Marketing

4 months ago

Jersey City, New Jersey, United States American Express Global Business Travel Full time

Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

Ready to explore a career path? Start your journey.

We're looking to add an established marketing professional to our Global Marketing team. If you're passionate about travel, making connections, working with others, and providing an outstanding experience for our customers, you might be flawless for our team. This Senior Marketing role leads marketing for our global and multinational clients under the global American Express Global Business Travel (Amex GBT) brand and requires a leader with strong experience leading a B2B, client-led marketing team.

Our marketing team prides ourselves on authentic leadership, serving our customers around the world and delivering excellence in everything we do. We are on a transformation journey with customer centricity at the heart, using data, technology, and creative excellence to deliver an outstanding connection with clients of all sizes. This person will be a critical part of orchestrating this transformation for our largest clients, alongside leading key vertical marketing strategy & communications for all clients.

As a marketing leader, you'll be a key part of our mission of Powering Progress Through Travel. In this role you will partner closely with the Multinational and Global Commercial teams to develop a strategy and own execution for key functional areas. You will be responsible for overall marketing strategy and campaign execution for this audience with a focus on developing the core content strategy aligned to customer needs, segmentation, and a multi-channel approach. This will include upsell opportunities to drive awareness, pipeline progression, customer retention and revenue through targeted programs. You will also be accountable for measuring success of marketing activity and building robust plans to improve performance over time.

This role is based in the US in NYC Metro Area (hybrid working is in place).

What You'll Do:

  • Work closely with the Director, Global Marketing Communication to develop a robust, strategic marketing focus for clients globally, responding to priority areas.
  • Build a strong rapport with Commercial partners and establish existing Go-to-market activities in plan across the wider group.
  • Identify 'white space' opportunities, build specific strategic campaigns to cross-sell and upsell our products and services, aligned to key business objectives.
  • Design and lead all aspects of your team's implementation of campaigns for tiered target accounts and work with appropriate agencies to ensure feasibility and timely execution.
  • Work with extended teams and collaborators including Sales, Sales Enablement, Marketing Operations, Content Development, and Digital Marketing teams on the overall end-to-end experience for key client accounts.
  • Work with Commercial partners to define critical metrics that measure overall success; collaborate with Operations & Analytics teams to create reports; communicate results to partners; identify clear opportunities for improvement.
  • Play an active role in the leadership of the Global Marketing Communications team.
  • Responsible for governance of all activity within your team, working closely with the Amex GBT General Counsel's Office to ensure compliance with all appropriate standards.

Key Stakeholders and Relationships

  • Commercial and Business Teams
  • Marketing function overall
  • Agency partners
  • Procurement and Finance
  • General Counsel and Compliance
  • Executive Team

What We're Looking For:

  • Significant experience leading global strategic marketing initiatives for large enterprise organizations.
  • Comfort/working knowledge of Salesforce, marketing automation platforms (Marketo), and sales engagement tools.
  • Significant experience working in the B2B space, preferably with Account-Based Marketing or Demand Generation expertise.
  • Open-minded, excitement to try new tactics, and perseverance to see projects to completion.
  • Experience in leadership and managing multiple colleagues
  • Able to lead and operate effectively through periods of significant change.
  • Effective senior partner management and able to operate across matrix organizations.
  • Proven experience of delivering results in highly commercial environment.
  • International experience working with remote teams and time zones is a plus.

As a leading global travel management company, we are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all. Our diverse workforce, reflective of our client base, is our key to success.

Location

United States - New York - Virtual Location

The US national annual base salary range for this position is from $70,000 to $140,000. The national range provided includes the base salary that GBT expects to pay for the role. Actual base salary will be based on factors including the scope and complexity of the role and the successful candidate's relevant experience, skills, knowledge, and work location.

In addition to base salary, this role is eligible for our Annual Incentive Award plan, which rewards participants based on company and individual performance. For information about our comprehensive US benefits programs and eligibility, please review our Benefits-at-a-Glance document.

Benefits at a glance

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

  • Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.
  • Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.
  • Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.
  • We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.
  • Wellbeing resources to support mental and emotional health for you and your immediate family.
  • And much more

All qualified applicants will receive equal consideration for employment without regard to age, gender identity (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, race, color, religion, creed, national origin, disability, veteran status, citizenship or marital status. It is our policy to maintain an equal-opportunity environment free from intimidation, harassment or bias for our candidates, colleagues, clients and suppliers.

We are committed to providing reasonable accommodation to individuals with disabilities. Please, let your recruiter know if you need an accommodation at any point during the hiring process. For more details, please consult GBT Recruitment Privacy Statement.

What if I don't meet every requirement? If you're passionate about our mission and believe you'd be a phenomenal addition to our team, don't worry about "checking every box;" please apply anyway. You may be exactly the person we're looking for