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Digital Marketing Analyst

4 months ago

New York, New York, United States Aston Carter Full time

Description:


• Collect and review marketing data from the Growth Marketing Manager, Social Media Manager, and Email Marketing Manager, as well as customer and web behavioral data


• Monitor and review current digital marketing campaigns, analyzing metrics, and identifying opportunities to increase performance


• Work closely with the IT Department on Salesforce data, integrations, and designing attribution models to create workflows for the entire team


• Deliver bi-weekly analytical reports to the Growth Marketing Manager, Senior Marketing Manager, Social Media Manager and Email Marketing Manager


• Provide reports on sentiment and social listening using Brandwatch and other associated social listening tools


• Suggest new measurement strategies for future business improvements, and align data with other departments at Empire State Realty Trust


• Work closely alongside the Financial and Accounting Team to monitor spend against ticket sales and results


• Assist the Social Media Manager to offer audience segmentation recommendations for paid social campaigns


• Set up tracking mechanisms (e.g. event and conversion tracking) on the company website and other digital assets such as mobile apps with direction from the Growth Marketing Manager


• Create campaign manager links for outside partners and tracking


• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives


• Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)


• Create dashboards, campaign and website performance reports, along with data visualizations for presentations


• Review and study trends in digital media and marketing


• Analyze weekly marketing data from third party agencies and create sub-data sheets outlining RPP, CPA, CPP, ROI, and other performance metrics for internal use


• Collaborate with the Leasing Analyst team to align the leasing pipeline and identify opportunities for marketing success


• Present and communicate granular metrics and information to senior management, clients, shareholders, and colleagues by way of data visualization


• Make segmentation recommendations based on email performance analysis


• Remain adaptive to market trends and changes to improve future campaign performance


• Collects data to measure & analyze return-on-investment across several key marketing and business initiatives


• Support the building of analytical capabilities and solutions (segmentation, modeling, campaign evaluations, etc.) that enable analytics to support the strategic goals of the Company


• Leverage story-telling skills to deliver insights that are clear, concise and applicable


• Manage regular campaign reporting and dashboards enabling Marketing to identify performance trends, and make recommendations for optimization and new opportunities

Skills:

Marketing communications, Adobe analytics, Digital marketing, Marketing strategy, Marketing analysis, Marketing campaign, Social media, Salesforce, process optimization, Marketing management, email campaign, email marketing

Top Skills Details:

Marketing communications, Adobe analytics, Digital marketing, Marketing strategy, Marketing analysis, Marketing campaign, Social media, Salesforce, process optimization

Additional Skills & Qualifications:

REQUIRED SKILLS AND QUALIFICATIONS


• Ample experience using Microsoft Excel, Salesforce, GTM, Google Analytics, Facebook Analytics, Search Console, Adobe Analytics, and other web analytics platforms


• Ability to take a wide variety of numerical data and visually communicate it to departments and stakeholders


• Passion for data analysis, problem solving, and streamlining complex information into actionable results


• Strong communication and presentation skills


• Good at working in a collaborative environment


• Knowledge in paid social, display, search and email campaigns


• Excellent multitasking and organization skills


• Prior experience using Marketing Cloud, Pardot, or similar program is preferred but not required

EDUCATION AND EXPERIENCE


• Bachelor's degree in Marketing, Digital Marketing, eCommerce, or related field


• 5+ years experience in related position


• Experience working in an agency


• Technical troubleshooting knowledge and being able to problem-solve


• Ability to automate processes


• Working knowledge of multi-channel, customer-centric marketing techniques in Travel and Tourism

About Aston Carter:

Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.

At Aston Carter, we're dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.

Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients' capabilities by seeking solvers and delivering solutions to address today's workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit Aston Carter is a company within Allegis Group, a global leader in talent solutions.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call or email for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.