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eBusiness Strategy Manager – Tea Division

4 months ago

Englewood Cliffs, New Jersey, United States Unilever Full time

About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.

Job Title: eBusiness Strategy Manager – Tea Division

Job Type: Fulltime

Your Role

The eBusiness Strategy Manager is responsible for developing and executing against eCommerce business goals for the Tea Division, with the main objective to drive profitable and sustainable growth. The eBusiness Strategy Manager provides the strategy and insights that enable field teams across eCommerce channels to deliver our ambition and works closely with Brand and Marketing teams to create demand, as well as Supply Chain and Finance to ensure new product creation is feasible.

Who we are looking for:

Integrated Business Planning

  • Build strong plans that deliver on business unit goals (top and bottom line) across the eCommerce channel
  • Closely monitor granularity of growth and profitability performance, in partnership with the brand & marketing team, global digital team, media partners and Finance
  • Establish Rates & Targets for key eCommerce customers based on understanding of each of their business drivers
  • Lead Execution for Design for eCommerce innovation initiatives across US, Canada, and Food Service customers
  • Actively support field teams on customer presentations (including decks and sample needs), and go the extra mile to ensure our brands are strongly represented in line reviews, JBPs, etc.
  • Prioritize products, merchandising, and customer education initiatives which advance our impact goals in sustainable agriculture and responsible packaging
  • Manage a small team to maximize investment on a daily basis across top Pure Play, Omni, OPD customers

Performance Marketing

  • Collaborate with brand marketing teams (both local and global) to define creative appropriate for ecommerce and performance funnel
  • Collaborate with brand marketing teams, media agencies/on-site ad platforms, and Unilever eCommerce to deploy investment to maximize growth

Virtual Store Execution

  • Actively examine and identify opportunity for flawless eCommerce presence and execution (7OA, A+ content, robust product description, current images and communications, ratings and reviews, etc.)

Sales & Operating Planning

  • Financial shape: work with S&OP Manager on financial forecast and closely monitors total unit delivery against targets (down to Profit Before Overheads)
  • Work with Finance to have the right visibility and understanding of the eCommerce business to enable gross margin enhancement
  • Inputs: provide key input into the forecasting process by watching field plans and building in marketing, competitive and funding drivers

Required Experience:

  • Bachelor's degree required; Master's degree preferred
  • Minimum of 5+ years of relevant experience
  • Operational knowledge of eCommerce and digital media channels
  • Excellent analytical, communication and relationship building skills, strong attention to detail, ability to coordinate across various functions and ability to influence senior stakeholders
  • Entrepreneurial mindset, high sense of project ownership and proactivity
  • Proficiency in MS Office (Word, Excel, PowerPoint, and Outlook) required

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.