Vice President, Marketing and Communications

2 months ago

Minnetonka, Minnesota, United States Alzheimer's Association Full time

The Vice President, Marketing and Communications will provide management level leadership and implementation of marketing, communications, media relations, event sponsorship, brand management and audience development for the Alzheimer's Association Minnesota-North Dakota. The Vice President of Marketing will execute and monitor the Marketing Communication plan and maintain alignment with the Association's strategic plan. Provide leadership to the Marketing Advisory Committee and the Board. This position also serves as the Marketing/Communications liaison for Region 5 to the home office.

Responsibilities:

Essential functions and responsibilities include, but are not limited to:

  • Serve as part of the Chapter Management Team to ensure integration of marketing strategies and opportunities in relation to the organization's operational and strategic plan.
  • Responsible for the recruitment, training, supervision and coaching of chapter marketing staff and volunteers.
  • Assure compliance with all Association branding policies, procedures, standards and applicable regulatory requirements; promote Association-wide programs and initiatives.
  • Manage communication and print material, e-newsletter, advertising, media relations, web content and design as well as strategies for media/spokesperson development.
  • Create, maintain and enhance relationships with constituents, community partners, corporations and other key stakeholders groups across the region.
  • Manage all brand activities and provide guidance and oversight to Association staff on key messages, promotion events, appeal and educational mailings, web and other communications as assigned.
  • Work with Chief Executive Officer, Board and other staff and volunteers to position the Association and its services to maximize public awareness, development and business opportunities.
  • Work closely with regional office staff to identify and build the Association's presence and access in rural areas.
  • Represent the Association at appropriate public events, conferences, and workshops.
  • Provide media relations for Association and serve as media contact.
  • Develop and maintain current listing of media contacts throughout the chapter; disseminate press updates, news releases, and feature materials.
  • Design, develop and implement the communications and public relations to build awareness of the organization's mission, programs and achievements.
  • Generate opportunities to increase awareness and financial support for the Association by collaborating on fundraising events and program services initiatives.
  • Manage and create, produce, and distribute marketing materials including advertising, brochures, press kits, annual report, contribute to the national newsletter and other promotional materials; write articles and design layout.
  • Manage and allocate marketing budgets.
  • Work closely with the Home Office Marketing staff in pursuing our mission and the strategic plan.
  • Develop a sense of shared mission with the senior leadership team at the Chapter to jointly achieve organization-wide goals and support the success of each department.

Qualifications

  • Bachelor's degree in marketing preferred; may also include health care, development or related field. Degree is required.
  • 5-10 years of leadership experience in marketing, communications, development or business-related field.
  • Proven success in building and maintaining key relationships and meeting strategic goals.
  • Strong writing and media relations skills a must.

Knowledge, Skills and Abilities

  • Strong organizational and project management skills
  • Excellent written and presentation skills; Enjoys public speaking
  • Ability to work independently and in a team-oriented environment
  • Ability to communicate effectively, both orally and in writing, with attention to detail
  • Ability to establish and maintain effective working relationships
  • Ability to memorize, diagnose and solve problems
  • Ability to work in a fast-paced environment and meet deadlines with flexibility and good humor
  • Strong awareness of social media strategies to maximize reach and impact
  • Ability to work occasional weekends and evenings
  • Ability to bend, stoop, lift and transport up to 25 lbs. of materials
  • Ability to travel
  • Must have valid driver's license, access to reliable vehicle, good driving record and proof of automobile insurance

Title: Vice President, Marketing and Communications

Position Location: Minnetonka, MN

Full time or Part time: Full Time

Position Grade: 112

Reports To: Executive Director/Regional Leader

Who We Are:

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer's Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research - our investments today will lead to breakthroughs tomorrow.

At the Alzheimer's Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer's, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.

The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)

The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides consideration for an employment relationship without regard to race, color, religion, sex, sexual orientation, gender expression, gender identity, genetic predisposition, national origin, ethnicity, disability, veteran status, or any other characteristic protected by federal, state or local law.

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