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Field and Demand Generation Marketing Manager-North America

4 months ago

Lincolnshire, Illinois, United States Alight Full time

Your candidacy is currently being considered for a requisition for an Alight Inc group company. As you may be aware, Alight has announced intent to divest its Payroll & Professional Services business to HIG Capital. After the transaction closes, this position will be aligned to the new Payroll & Professional Services owned by HIG Capital ('Divested Group'). By applying for this position which will be with the Divested Group company, you understand and agree to the information you submitted for your application with Alight being shared with the Divested Group company. In addition, if you are made an offer of employment, it will be contingent on your undergoing and successfully completing a background check consistent with the Divested Group company employment policies.

The Field and Demand Generation Marketing Manager role will provide strategic, operational, and hand-on executional marketing support to support our North American Professional Services business. The activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth.

This role will support the North American commercial organization and collaborate with marketing peers globally This role requires marketing expertise to help drive demand generation, increase brand awareness, and initiative and drive to propel sales opportunities and pipeline growth.

Responsibilities

  • Create, design, and implement a regional digital first marketing strategy to support and deliver and drive sales goals, focused on demand generation (MQO/SQO).
  • Lead and develop a high-performing marketing program which delivers on-time and on-budget demand generation programs that span multiple marketing channels and outlets
  • Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to revenue targets
  • Create tailored campaigns to address various audiences, personas and industry sectors
  • Lead Alight Solutions' presence externally at key trade shows, conferences, and events
  • Work with other marketing disciplines including product and content marketing, global design, and marketing automation to develop digital customer journeys & compelling marketing assets.
  • Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.
  • Manage the field marketing budget efficiently, exploring opportunities to maximize ROI while closely monitoring expenses.
  • Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand.
  • Drive innovation by challenging conventional B2B marketing approaches and uncovering new ways to enhance scalability and ROI.

Experience

  • 3-5 plus years of marketing management experience ideally in the technology or HR space
  • 1-2 years working directly with Sales and Sales leadership in a Field or related marketing role capacity

Skills

  • Ability to plan, organize, monitor and execute multiple projects on-time and within budget
  • Self-starter & hands-on mentality – this role requires someone who can roll up their sleeves and execute on campaigns
  • Ability to balance strategic thinking with executional excellence
  • Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs
  • Strong communication skills (the gift of the gab), looking for strong verbal and written articulation skills
  • Strong collaboration skills, real team player
  • Strong written and verbal communication skills and expert presentation skills
  • Highly organized and ability to work in a fast-moving, international, complex matrix environment
  • Experience with leveraging marketing automation tools/platforms and CRM systems

Flexible Working
So that you can be your best at work and home, we consider flexible working arrangements wherever possible.

Benefits
We offer programs and plans for a healthy mind, body, wallet and life because it's important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

Our commitment to Diversity and Inclusion
We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

We welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement
We are an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

We provide reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

65,600 USD

Maximum :

104,100 USD

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate's experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit:


DISCLAIMER:


Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.