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Global Email Marketing Specialist

4 months ago

Clyde, Ohio, United States SUSE Full time

About Us

Always open. Our code, our culture, our opportunities. Leading open innovation without limits. We are SUSE.

SUSE is a global leader in innovative, reliable and secure enterprise open source solutions, including SUSE Linux Enterprise (SLE), Rancher and NeuVector. More than 60% of the Fortune 500 rely on SUSE to power their mission-critical workloads, enabling them to innovate everywhere – from the data center to the cloud, to the edge and beyond. SUSE puts the "open" back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow.

We are open in our roots and open in our approach, striving to be the most trusted open innovator in the World. Openness extends beyond our technology. Our vibrant community thrives on diversity and connectivity without borders.

Global Email Marketing Specialist (remote)

Job Description

We are looking for an experienced Global Email & Nurture Marketing Specialist to join our dynamic Digital Marketing team

In this role, you will be responsible for the creation and optimisation of targeted, multi-track email marketing campaigns that engage, nurture, and accelerate conversions. This role will report to the Sr. Director of Global Demand Generation & Programs, and will require working cross-functionally within Marketing to drive and track key marketing KPIs.

Location: remote in the US Eastern time or UK&I.

Focus Areas:

  • Create and manage the execution of strategic email and nurture marketing programs – including email copywriting and workflow setup – to achieve campaign KPIs.
  • Own creation of email briefs that outline objectives, audience segmentation,copy, CTAs, and desired user experience/workflow.
  • Expertise working in Marketo, Salesforce, and 6sense.
  • Onboard, enable, and increase adoption/usage of tech stack within the GTM team where appropriate.
  • Work with Marketing Ops, key stakeholders, and our tech stack to create and refine dynamic audiences, at the account and persona level.
  • Work with Marketing & Sales Ops to keep informed of our lead/account scoring and routing models, to inform nurture strategies and provide feedback.
  • Own quality control and performance across all activities.
  • Leverage testing/optimization (A/B, AI, etc.) to continuously increase performance and efficiency.
  • Use data-driven critical thinking to proactively find solutions, and pivot if target metrics aren't being met.
  • Own internal communication around email and nurture programs and processes, including reporting on performance.
  • Provide recommendations based on marketing and company KPIs.
    Support quarterly reporting cycles across all areas of marketing attribution throughout the full sales funnel.

Required Skills & Experience:

  • Strong experience in marketing nurture stream creation
  • Marketo power user: expert in Marketo program creation and smart campaigns
  • Experience in the SaaS/tech industry
  • Good exposure to Salesforce
  • Experience creating/managing dynamic ABM audiences
  • Advanced Excel/Google Sheets user.
  • Knowledge of marketing principles, channels, tactics and tools.
  • BA or BS degree (or equivalent)

Nice to have:

  • 6sense, TechTarget Priority Engine
  • Experience with HTML/CSS editing
  • SQL literacy

Personal attributes:

  • Highly resourceful and self-motivated with a strong sense of ownership
  • Strong team player with a proactive attitude and the ability to work with global remote teams
  • Excellent written/verbal communication skills

Job

Marketing

What We Offer

We empower you to be bold, driving your career to create the future you want. We celebrate and reward your achievements.

SUSE is a dynamic environment that is evolving rapidly, thus requiring agility, strong entrepreneurship and an open mind.

This is a compelling opportunity for the right person to join us as we continue to scale and prosper.

If you're a big thinker, obsessed by execution and thrive in a dynamic environment in which you can tangibly create a lasting legacy, then please apply now

We give you the freedom to be yourself. You will work in a global community of unique individuals – like you – with different backgrounds, talents, skills and perspectives. A truly open community where everyone is welcome, has a voice and is encouraged to reach their full potential regardless of age, gender, race, nationality, disability, sexual orientation, religion, or any other characteristics.

Sounds like the right fit for you? Click Apply to submit your resume. A recruiter will contact you if your skills match our current or any future positions. In the meantime, stay updated on the latest SUSE news and job vacancies by joining our Talent Community.

SUSE Values

  • We are passionate about customers
  • We are respectful and inclusive
  • We are empowered and accountable
  • We are trustworthy and act with integrity
  • We are collaborative
  • We are SUSE