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SVP of Marketing

4 months ago

New York, New York, United States Spot & Tango Full time

Who We Are

Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial We have lofty goals (to make every dog in the country healthier, and every pet parent happier) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day

Who You Are

Spot & Tango is seeking a world-class SVP of Marketing to join our NY HQ team In this role, you will report directly to our CEO, and manage a growing team of over 10 people. You are both analytical and creative. You have a proven track record of scaling $100M+ digitally-native and omni-channel brands. You are an expert full-funnel marketer with a strong understanding of the entire customer journey. You have extensive experience working in e-commerce, and possess a data-driven, "performance-first" mindset. You are intimately familiar with a variety of paid media platforms (Meta, TikTok, Google, etc.) and have deep experience with A/B testing and attribution. You possess the unique combination of strategic vision and relentless execution necessary to drive exponential growth. You're willing to roll up your sleeves and go the extra mile to hit ambitious KPIs.

As the leader of the Marketing department, you will work closely with all cross-functional leaders in the business (CX, Finance, Operations, Product, etc.) This is a fantastic opportunity to drive an impact at a leading e-commerce startup.

Responsibilities

  • Oversee the planning, development and execution of the company's marketing and advertising initiatives
  • Develop and implement a cohesive marketing strategy that aligns with Spot & Tango's business objectives, brand vision, and values
  • Lead efforts to acquire new customers through targeted marketing campaigns, partnerships, and initiatives
  • Monitor marketing performance, analyze data, and make data-driven decisions to optimize marketing efforts
  • Oversee digital marketing channels including social, organic, search, SEO, lifecycle (email / SMS), affiliate, OTT, OOH and linear TV to drive traffic and conversion.
  • Analyze market trends, competitive landscape, and customer feedback to identify customer acquisition opportunities
  • Manage the full P&L for marketing, overseeing budgets, forecasts, and pricing strategies to meet financial targets and enhance profitability
  • Build upon the company brand pillars to evolve the brand identity and voice
  • Lead the company creative strategy, using the existing design system to support new product launches across various channels
  • Support the launch of new products in new channels, inclusive of Amazon, Chewy, and brick & mortar

Qualifications

  • Bachelor's degree or higher from a highly-competitive university. Preference for quantitative fields or marketing. MBA or other advanced degrees are a plus
  • Minimum of 5-10 years of experience in digital marketing roles
  • Experience leading and developing large teams
  • Analytical mindset with top-tier experience in performance marketing
  • Deep understanding of omni-channel marketing and best practices
  • Familiarity with OTT, OOH, radio, podcasts, and direct mail strongly preferred
  • Top-notch written and verbal communication
  • Ideally has experience launching a D2C brand into brick & mortar and other channels
  • Excellent EQ and leadership skills, with the ability to inspire and motivate cross-functional teams
  • Dog lovers a plus

Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.