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Director, Property Marketing

4 months ago

Highland, United States Yaamava' Resort & Casino at San Manuel Full time

Under the direction of the Vice President of Property Marketing, the Director of Property Marketing will oversee the direction and execution of property advertising, media strategies, PR, social media, and media analytics in coordination with Marketing Shared Services. This position will also oversee Multimedia and digital content creation for the property. Direct reports include Property Marketing Manager and Multimedia Manager.

Essential Duties & Responsibilities

1. Oversees Property Marketing Manager and team to define brand marketing priorities and execute for property in collaboration with Marketing Shared Services.

2. Provides strategic direction to Marketing Shared Services on the design, production, and installation of all advertising across all marketing mediums.

3. Coordinates with Shared Services on social media, PR, and digital marketing strategies and content.

4. Provides leadership to the team, including communicating business initiatives, setting clear team goals, and providing a culture of team member growth.

5. Collaborates with property operations teams to understand and deliver on marketing support needed for all revenue generation initiatives and opportunities. Manages competing requests of multiple stakeholders.

6. Drives cross-team partnerships for the effective execution of marketing plans through strong internal relationships and coordination across departments.

7. Directs Multimedia team to develop and implement best-in-class digital content on property for casino floor and entertainment venues.

8. Works with the Shared Services team to provide relevant and actionable reports and insight on a regular basis.

9. Partners with Marketing Shared Services and other stakeholders to manage property marketing calendar and reinvestment strategy.

10. Performs other duties as assigned to support the efficient operation of the department and assumes other responsibilities, duties, tasks, and assignments that contribute to the mitigation or response to any public health emergency.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning reviewing, and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Makes hiring decisions and designs individual development plans with succession planning in mind for all key roles.

Education/Experience/QualificationsBachelor's Degree in Business, Marketing, or a related field required.
A minimum of five (5) years in advertising marketing is required; Tribal casino experience is preferred.
Seven (7) years of supervision in marketing is required; Tribal casino experience is preferred.
Related, relevant, and/or direct experience may be considered in lieu of the minimum educational requirements indicated above.
A deep understanding of advertising, social media, PR, internal communication, website, and events.
Proven success of capitalizing on market trends and understanding of the dynamics of all media.
Solid understanding of customer segmentation and direct, targeted acquisition, and loyalty marketing.
Ability to collaborate with shared marketing services to deliver best-in-class property results.
Proven leadership skills and comfortable in a fast-paced team.
Possess excellent oral and written communication skills; strong interface and presentation skills are mandatory.
Solid writing, proofing, and editing skills.
Certificates/Licenses/RegistrationsAt the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
A qualified candidate/employee must have a valid driver's license with an acceptable driving record as determined by the company's insurance carrier.
Yaamava' Resort & Casino at San Manuel will make reasonable accommodations in compliance with applicable law.
Our Benefits focus on five key areas of wellness - financial, emotional, physical, social, and occupational - because we know it takes more than a salary to thrive.Read More

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today

Source: Hospitality Online