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Paid Media Consultant
4 months ago
MagicLinks powers social commerce through our exclusive marketplace for video influencers and the world's leading brands. Our technology enables creators to share the products they love with their fans, and serves leading brands with scalable, data-backed influencer campaign solutions with dependable ROI and 100% sales data reporting. We are digital video natives, driven by data, passionate about the influencer community, and committed to excellence.
In 2020, we became the first social commerce company in the world to become a Certified B Corporation and are a member of 1% for the Planet. We ranked in the top 20% of the annual Inc. 5000 list of the fastest-growing private companies in America and were named by the Los Angeles Business Journal as one of the Best Places to Work in LA.
We work hard, move fast, and have a ton of fun along the way. Join us
The Opportunity
MagicLinks powers social commerce through our exclusive marketplace for video influencers and the world's leading brands. Our technology enables creators to share the products they love with their fans and serves leading brands seeking scalable, data-backed influencer campaign solutions, with dependable ROI and 100% sales data reporting. We are digital video natives, driven by data, passionate about the influencer community, and committed to excellence.
We are seeking a part-time freelancer to join our team as a Paid Media Consultant. In this role, you'll help spearhead the development, execution, and optimization of our digital campaigns across leading platforms. We're looking for someone with 3-5 years of experience to work ~10-15 hours per week. If this sounds like the right opportunity for you, send us your resume
Key Responsibilities Include
- Develop, execute, and optimize cutting-edge digital campaigns from conception to launch across Meta, TikTok, Pinterest, Snapchat, and other paid channels
- Define, measure, and evaluate relevant paid media KPIs
- Work cross-departmentally to align campaign strategies and goals across the organization
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Provide timely reporting
- Build out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Oversee and managing the overall budget for paid media
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Maintain knowledge of industry best practices and new technologies
Metrics We Want to Know:
- ROI
- On-site conversions
- Cost & click performance
- Impressions/total reach
- Website traffic
Background and Specific Skills
- Experience from a Direct Response Paid Media CPG Brand or media agency
- 3-5 years required experience in a Paid Media and managing a high volume of campaigns
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required.
- Budgetary experience including proven optimization for strong ROI required.
- Bachelor's Degree
Compensation:
- Our compensation is determined by role and level of experience relevant to the job. The range displayed on each job posting reflects the range for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
We're equally committed to diversity, equity and inclusion in our workplace and in how we show up in this world. To us, diversity means recognizing that different views and experiences are as important as those we're already familiar with. It means taking radical ownership of the things we affect as individuals and as a company - including even inherited ways of doing things which may be destructive or biased and which we must work to change. It means looking at the world and making sure we embody as many of its best qualities as we can, and striving for that as a matter of principle, not as a marketing goal we check off a list.
This is how we strive to practice: We define diversity as making sure (1) our table represents people from varying backgrounds, (2) inclusion as making sure our people have a seat at the table, and (3) equity as making sure our people have the same means to get to the table in the first place. Externally, we apply the same policies to partnerships, marketing, and product development.
Ultimately, diversity goes beyond what we look like, who we are, who we love or how we think. Diversity is shorthand for an integrity-driven way of operating and growing every single day, and we wouldn't have it any other way.
