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Director of Sales

4 months ago

Virginia Beach, Virginia, United States Holiday Inn & Suites Virginia Beach - North Beach Full time

Director of Sales and Marketing - COMPENSATION $85 TO $87K PLUS BONUS

One of the most important decisions you will ever make is where to bring your special talent. The Coastal Hospitality leader possesses a natural talent for service and is invigorated about the art and profession of being in service to others. If this speaks to you, Coastal Hospitality may be the perfect place to grow your career.

We are currently seeking an experienced hospitality Director of Sales and Marketing to round out our outstanding team of sales professionals at our beautiful Holiday Inn North Beach. This position will report to the General Manager and the Corporate Director of Sales.

What You Will Bring To This Role:

The Director of Sales and Marketing primary responsibility is for Group Sales team oversight and achievement of budget at the Holiday Inn & Suites North Beach. Additionally, the Director of Sales and Marketing, in collaboration with the General Manager, is responsible for the coordination of property Marketing, Social Media and online representation.

How You'll Be Rewarded:

A chance to learn something new every day in a fun, friendly work environment

Health Benefits; Medical, Dental and Vision

Paid Time Off

Employee Assistance Program

Company Paid Short Term Disability, Life Insurance and Accidental Death

Affordable and Optional Long Term Disability and Supplemental Life Insurance

Company Matched 401K

Health Care Flexible Spending Account

Dependent Care Flexible Spending Account

Health Savings Account

Legal Resources

Associate Travel Discounts per Brand Guidelines

Some of Your Responsibilities Would Be:

Sales

Responsible for planning and implementing sales efforts for all short and long range goals to achieve budgeted rate and occupancy at all assigned properties
Weekly participation on Revenue Management calls
Proactive solicitation of new business to achieve own and team revenue goals
Ensure team members are soliciting group business within each designated market segment via phone prospecting, outside sales calls to achieve specified goals.
Approach all encounters with guests and associates in an attentive, friendly and service-oriented manner.
Supervise, administer and ensure timely completion of all activities of the Sales Department.
Develop a full working knowledge of the operations of the hotel (s), including Food and Beverage, Guest Services, Revenue and Reservations.
Develop a complete knowledge of company sales policies and SOP's and ensure knowledge of and adherence to those policies by the sales team.
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
Operate the Sales Department within established sales expense budget.
Coordinate group, transient and Catering business bookings within Selective Sell Guidelines and budget parameters.
Maintain and participate in an active sales solicitation programs.
Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective markets.
Administer training in the Sales and/or Catering departments, according to Coastal Hospitality and Brand standards.
Develop quarterly Action Plans and review with the Sales and Catering Team to ensure that objectives and deadlines are met.
Utilize established Rate guidelines and conduct a Business Review meeting for deviations from prescribed pricing.
Be familiar with all sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
Conduct all Sales and Catering Team Performance Appraisals
Motivate, coach, counsel and discipline all Sales and Catering department personnel as needed.
Develop and execute strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
Use your property's computerized sales management system to manage the hotel's business, including (but not limited to) logging activities, generating reports, entering business, blocking space and building accounts.
Ensure that Sales Managers are planning and executing sales trips as outlined in the Sales budget, including pre-planning, setting appointments and executing sales calls.
Coordinate the preparation of complete, accurate and timely end-of-month reports.
Coordinate preparation of the annual Group Sales and Catering revenue budget.
In conjunction with General Manager, prepare annual Business Plan.
Complete monthly Group rooms and Catering revenue reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.
Develop networking opportunities through active participation in community and professional associations, activities and events. Travel may be required.
Establish annual marketing plans and initiatives
Monitor and maintain accurate property representation on all websites; Brand, Vanity, OTA's and aggregators
Utilizing established outside digital agency, maintain a cadence for relevant Social Media presence
Execute marketing initiatives established in the annual budget
Develop and execute strategies to increase share from competitors when the hotel revenue penetration goals are not being met
Perform other duties as requested from management.
Minimum Qualifications:


• At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.


• Supervisory experience required.

Required Characteristics:

· Highly developed computer skills.

· Well organized and detail-oriented.

· Ability to work independently and with diverse groups of individuals.

· Display initiative, perseverance and analytical skills.

· Highly developed communication skills.

· Professional and ethical in all situations.

· Excellent customer service skills.

· Quick learner with strong work ethic.

· Team player and ability to get along with others.

· Exemplary written and verbal communication skills.

EOE M/F/Vet/Disabled

Source: Hospitality Online