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Marketing Technology Developer

4 months ago

Pasadena, California, United States Scratch Financial Full time

Scratch Financial ("Scratchpay") is a financial technology startup based in Los Angeles, California. Our goal is to make difficult financial decisions simple and increase accessibility to fair, affordable, and transparent medical financing. Driven by our award-winning technology, Scratchpay has become the fastest growing financing provider in veterinary care, with our payment plans now offered in over 10,000 practices across the U.S. and Canada–ranging from dental offices to optometry clinics. We're rapidly launching a new Point-of-Sale payment processing suite to help our providers create a better payments experience for their patients.

If putting compassion first, helping create groundbreaking products and continuously iterating & refining those products sound like you, then we encourage you to apply.

Scratchpay is looking for a dynamic Marketing Technology Developer to join our team and report directly to our CMO. You'll lead the charge in implementing our content strategies across our digital platforms, especially our website and email programs. This role is pivotal to our 2024 growth strategy, championing innovation within our customer-facing technology stack. We're seeking someone passionate about harnessing technology to craft exceptional customer experiences, both B2B and B2C, and eager to bring those experiences to life through every phase of the process.

What You'll Do

  • Code and develop targeted email and web campaigns
  • Enhance personalized content delivery using advanced testing frameworks
  • Work across all stages of the customer lifecycle
  • Ensure effective representation of Scratch's brand through web and digital communications
  • Collaborate with LeadGen and CRM teams for daily content delivery
  • Partner with Marketing leaders to evaluate strategies for ESP, CMS, and other key marketing tools

Your Skills & Strengths

  • Proficient in HTML, CSS, and JavaScript
  • Strong understanding of responsive web design
  • Skilled in creating and customizing landing pages via CMS tools or custom development
  • Experienced with martech platforms like Marketo, HubSpot, and
  • Knowledgeable about email marketing systems and API integration (e.g., Mailchimp, SendGrid)
  • Strong analytical skills for interpreting complex data sets through ad hoc research and structured approaches (e.g., A/B Testing, Attribution)
  • Experienced in marketing automation workflows and campaign setup
  • Committed to continuous learning of martech trends and technologies

Must-Haves for the Role

  • 4-7 years in CRM strategy implementation and management, preferably in B2B2C or multi-sided platforms
  • Proficient with marketing automation tools and CRM integration
  • Skilled in data analytics using tools like Looker or Tableau
  • Strong communicator, adept at translating marketing needs into technical solutions
  • Collaborative team player, working well with marketers, designers, and developersExcellent problem-solving skills and attention to detail
  • Experience in FinTech, HCIT, or regulated industries preferred

Scratchpay is committed to diversity in its workforce and is proud to be an equal opportunity employer. Scratchpay considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.