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Region Marketing Manager

3 months ago

San Diego, California, United States Commander, Navy Installations Full time
Serves as Supervisory Marketing Manager on matters pertaining to communications and marketing policies and services.

Incumbent develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability.

Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, and public relations.

Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement.

Builds, manages, and implements effective digital marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms.

Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication.

Works in tandem with Supervisory Visual Information Specialist, Supervisory Web Manager and Commercial Sponsorship manger on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations.

Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs.

Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs as determined by customer response and overall success of programs.

Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation.

Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market.
Plans media campaigns designed to enhance participation, and where appropriate, increase financial income.
Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires.

Oversees the management of publicly and privately accessed information through online and offline application systems on behalf of FFR.

Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity.

Responsible for initiating, directing, and implementing comprehensive marketing, and public relations initiatives for FFR programs in coordination with installation and region program directors.

Obtains information on upcoming events, special programs from activity managers.