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Category Shopper Insights
4 months ago
Kenvue is recruiting for a
Category Shopper Insights Manager, Target
based in Minneapolis, Minnesota, supporting Target.
Who We Are:
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours. For more information, click here.
Role reports to: This role reports into the Category Excellence team and will be based in Minneapolis, Minnesota.
Location: Minneapolis, Minnesota
Travel %: 10%
Pay: Annual base salary for new hires in this position ranges from $97,000 to $166,750. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
What you will do:
The Category Shopper Insights Lead is responsible for driving category and shopper strategies with Target that result in market leading category growth and joint value creation. This individual will be responsible for translating these into category growth driving executions both instore and online. This person will serve as the primary category resource for multiple stakeholders within the Target Category Management Team on OMNI Shopper Insights and with the customer including (but not limited to) Category Managers/Buyers and POG Development. This person should be strategic and future-focused around OMNI analytics, Shopper Insights, Macro/Global Trends, Marketplace, Digital/Tech Solutions, Shelf Merchandising and Design while understanding Target Business Processes. This individual should be able to develop Shopper Learning Plans, project manage with Agencies, and navigate within key shopper insights and category systems such as VIQ, NIQ and Numerator. This individual will have a key role in the line-review processes across advisorships and for being the Category / Shopper subject matter expert across the team. A key part of this role will be helping to shape the 3 year strategic roadmap for our Category Management approach and elevating JBP with Target, while ensuring that Category and Kenvue Brand Objectives are clearly defined. This person will work in a matrix environment and should have strong direct and indirect people management skills and be a servant leader. This person should be able to operate in a high level fast paced, complex, and changing business environment with good project management skills.
Key Responsibilities:
· Serve as a core member of the Category Team with OMNI Shopper Insights responsibilities across Category Advisorships
· Provide unbiased strategic and tactical insights and recommendations to Catman Team / Target buyers on Shopper Navigation and Signage, OMNI Digital Shelf, Shelving, and Merchandising / test and learn opportunities to improve category performance.
· Provide superior support and thought leadership to Merchandising during category reviews and through strategic longer-term planning.
· Uncover business opportunities with deep-dive analytics using a variety of resources including, but not limited to: Vendor IQ, Numerator, IRI TCN, Syndicated Data, Marketplace & HH Panel Assessments.
· Collaborating with teams of managers and/or analysts, working cross-functionally and in a matrix environment.
· Work with internal Shopper/Category partners on research opportunities: develop learning plans, provide voice-of-customer, facilitate research projects, and activate findings to be customer-specific.
· Work across the team on Category Strategy Development including growth plans across shopper segments, macro/global shopper insights, Regional/Demographic Opportunities and Marketplace Gaps.
· Provide thought-leadership & support across Kenvue for line reviews, JBP Meetings, Shopper Insights and non-advisorship categories
· Lead and facilitate projects with agency partners
· Lead and develop team members to ensure they have appropriate development and training plans, while building expertise in OMNI Shopper Insights across full Category Team
· Develop, leverage, and share best-practices to enhance the entire category management team.
Kenvue is recruiting for a
Category Shopper Insights Manager, Target
based in Minneapolis, Minnesota, supporting Target.
Who We Are:
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours. For more information, click here.
Role reports to: This role reports into the Category Excellence team and will be based in Minneapolis, Minnesota.
Location: Minneapolis, Minnesota
Travel %: 10%
Pay: Annual base salary for new hires in this position ranges from $97,000 to $166,750. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
What you will do:
The Category Shopper Insights Lead is responsible for driving category and shopper strategies with Target that result in market leading category growth and joint value creation. This individual will be responsible for translating these into category growth driving executions both instore and online. This person will serve as the primary category resource for multiple stakeholders within the Target Category Management Team on OMNI Shopper Insights and with the customer including (but not limited to) Category Managers/Buyers and POG Development. This person should be strategic and future-focused around OMNI analytics, Shopper Insights, Macro/Global Trends, Marketplace, Digital/Tech Solutions, Shelf Merchandising and Design while understanding Target Business Processes. This individual should be able to develop Shopper Learning Plans, project manage with Agencies, and navigate within key shopper insights and category systems such as VIQ, NIQ and Numerator. This individual will have a key role in the line-review processes across advisorships and for being the Category / Shopper subject matter expert across the team. A key part of this role will be helping to shape the 3 year strategic roadmap for our Category Management approach and elevating JBP with Target, while ensuring that Category and Kenvue Brand Objectives are clearly defined. This person will work in a matrix environment and should have strong direct and indirect people management skills and be a servant leader. This person should be able to operate in a high level fast paced, complex, and changing business environment with good project management skills.
Key Responsibilities:
· Serve as a core member of the Category Team with OMNI Shopper Insights responsibilities across Category Advisorships
· Provide unbiased strategic and tactical insights and recommendations to Catman Team / Target buyers on Shopper Navigation and Signage, OMNI Digital Shelf, Shelving, and Merchandising / test and learn opportunities to improve category performance.
· Provide superior support and thought leadership to Merchandising during category reviews and through strategic longer-term planning.
· Uncover business opportunities with deep-dive analytics using a variety of resources including, but not limited to: Vendor IQ, Numerator, IRI TCN, Syndicated Data, Marketplace & HH Panel Assessments.
· Collaborating with teams of managers and/or analysts, working cross-functionally and in a matrix environment.
· Work with internal Shopper/Category partners on research opportunities: develop learning plans, provide voice-of-customer, facilitate research projects, and activate findings to be customer-specific.
· Work across the team on Category Strategy Development including growth plans across shopper segments, macro/global shopper insights, Regional/Demographic Opportunities and Marketplace Gaps.
· Provide thought-leadership & support across Kenvue for line reviews, JBP Meetings, Shopper Insights and non-advisorship categories
· Lead and facilitate projects with agency partners
· Lead and develop team members to ensure they have appropriate development and training plans, while building expertise in OMNI Shopper Insights across full Category Team
· Develop, leverage, and share best-practices to enhance the entire category management team.
Required Qualifications
Bachelor's degree required; advanced degree preferred Minimum of 5 years of proven experience in CPG industry - shopper insights, customer & category insights, shopper research and/or category management for consumer or relevant business experience is required Deep analytical expertise and experience working with syndicated data, panel data, shopper-card data, and other research required Experience in Market Research, including quantitative and qualitative methodologies Extensive knowledge of omni retail customer store operations, structure, strategy, and retail execution tactics required. Strong interpersonal skills and ability to build relationships required. Strong digital literacy, including advanced knowledge of MS Office Suite and database management with an ability to draw accurate conclusions is required Must have the ability to understand and interpret shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen), Numerator panel, and VIQ. Knowledge of computer technology, analytical software programs, MS Office Suite Ability to independently devise work scheduling for others and to organize and complete assigned work is required Strong presentation skills and ability to tailor skills and presentation style to a variety of key decision makers is required Ability to understand, interpret and communicate complex information across multiple levels is required Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies is required. Experience with space planning software is required This position will be located in Minneapolis, Minnesota and will require up to 15% domestic travel Desired Qualifications
· Experience in Skin Health, Beauty preferred
· Experience in people development preferred
· Working experience with Target is preferred
What's in it for you
Annual base salary for new hires in this position ranges from $97,000 to $166,750. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors. Competitive Total Rewards Package* Paid Company Holidays, Paid Vacation, Volunteer Time & More Learning & Development Opportunities Employee Resource Groups This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
#LI-SR1
Required Qualifications
Bachelor's degree required; advanced degree preferred Minimum of 5 years of proven experience in CPG industry - shopper insights, customer & category insights, shopper research and/or category management for consumer or relevant business experience is required Deep analytical expertise and experience working with syndicated data, panel data, shopper-card data, and other research required Experience in Market Research, including quantitative and qualitative methodologies Extensive knowledge of omni retail customer store operations, structure, strategy, and retail execution tactics required. Strong interpersonal skills and ability to build relationships required. Strong digital literacy, including advanced knowledge of MS Office Suite and database management with an ability to draw accurate conclusions is required Must have the ability to understand and interpret shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen), Numerator panel, and VIQ. Knowledge of computer technology, analytical software programs, MS Office Suite Ability to independently devise work scheduling for others and to organize and complete assigned work is required Strong presentation skills and ability to tailor skills and presentation style to a variety of key decision makers is required Ability to understand, interpret and communicate complex information across multiple levels is required Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies is required. Experience with space planning software is required This position will be located in Minneapolis, Minnesota and will require up to 15% domestic travel Desired Qualifications
· Experience in Skin Health, Beauty preferred
· Experience in people development preferred
· Working experience with Target is preferred
What's in it for you
Annual base salary for new hires in this position ranges from $97,000 to $166,750. This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors. Competitive Total Rewards Package* Paid Company Holidays, Paid Vacation, Volunteer Time & More Learning & Development Opportunities Employee Resource Groups This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
#LI-SR1
Submission for the position: Category Shopper Insights , Target - (Job Number: W)
