Rewards Product Manager
5 days ago
POSITION:
Product Manager
JOB TYPE:
Full-time, Contract
LOCATION:
Ridgefield Park, NJ
JOB SUMMARY FOR PRODUCT MANAGER:
- As a Product Manager for Rewards, you will be responsible for the overall strategy, roadmap, and execution of our loyalty program. You will work closely with cross-functional teams to drive product innovation, enhance customer experience, and maximize program value.
RESPONSIBILITIES FOR PRODUCT MANAGER:
- Develop and execute a long-term product vision and strategy for Rewards.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Define and prioritize the product roadmap based on strategic goals and customer needs.
- Own the end-to-end product lifecycle, from ideation to launch and post-launch optimization.
- Collaborate with design and engineering teams to deliver high-quality products and features.
- Conduct user research and A/B testing to validate product hypotheses and measure impact.
- Manage product backlog and prioritize features based on business value and customer impact.
- Oversee day-to-day operations of Rewards, ensuring alignment with business objectives.
- Manage program governance, including tiers, benefits, incentives, and rules.
- Define and implement program enhancements based on customer insights and market trends.
- Own and manage the program budget.
- Manage monthly financial closing processes with Finance and Accounting teams.
- Track and analyze key financial metrics, including points issued, redeemed, outstanding, and expired.
- Forecast breakage and provide insights to stakeholders.
- Manage NTS settlement for cross-border programs.
- Oversee settlement for other initiatives.
- Manage the relationship with the legal partner for T&Cs.
- Collaborate with internal teams (e.g., Customer Support, Marketing, Product) to ensure seamless program execution.
- Work with external vendors and partners to enhance program offerings.
- Develop and execute engaging rewards campaigns to drive customer engagement and loyalty.
- Manage campaign timelines, budgets, and performance.
- Oversee customer support for rewards program inquiries.
- Manage manual point issuing for the Ambassador program.
- Define product requirements for platform/server improvements.
- Collaborate with technology teams on new APIs, metrics/dashboards, and data sharing integrations (e.g., C360, Braze).
- Ensure program compliance with all applicable laws and regulations.
- Manage approvals for dashboard access and manual point issuing.
REQUIRED EXPERIENCE FOR PRODUCT MANAGER:
- Bachelor's degree in engineering, Marketing, Business Administration, or a related field. MBA preferred
- 7-10 years of product management experience preferable in a consumer-facing tech company (2 – 5 years of experience in loyalty program management or a related field preferred)
- Strong understanding of API management mechanics and best practices.
- Strong understanding of loyalty program mechanics and best practices.
- Proven ability to manage budgets and track financial performance.
- Strong understanding of product management methodologies and frameworks (e.g., Agile, Scrum).
- Proven ability to lead cross-functional teams and influence stakeholders at all levels.
SKILLS AND QUALIFICATIONS FOR PRODUCT MANAGER:
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Experience with data analysis tools (e.g., SQL, Tableau, Power BI).
- Passion for building innovative products that delight customers.
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