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Tour Marketing Associate

4 months ago

Nashville, United States Outback Presents Full time

Outback Presents is the leading independent concert promoter in North America. We are seeking a vibrant and multi-faceted marketer with a passion for promoting live entertainment. This position will support the tour marketing team through show management, digital and traditional marketing, client and vendor communication, and marketing operations with the goal of providing best-in-class promotion for world-class talent.


Primary Responsibilities:

  • Build and execute comprehensive and cohesive marketing plans in collaboration with cross-functional teams.
  • Develop and communicate marketing plans with clear objectives, strategies, and tactics.
  • Execute, monitor, and advise on impactful paid media campaigns across platforms such as: Meta, CTV/OTT, TikTok, Spotify, Google, Email Marketing, OOH, Radio/Audio, Venue Supported, and local 3rd Party Partners
  • Take ownership and accountability for assigned tours and tour related responsibilities.
  • Leverage customer data to define, target, and strategically communicate with potential ticket buyers.
  • Execute discovery and retargeting campaigns that leverage all aspects of the customer journey.
  • Plan and execute traditional media buying as needed.
  • Communicate campaign performance, advertising trends, and platform strategies.
  • Collaborate with client, venue, and Outback Presents brand teams to maximize reach and awareness.
  • Monitor and optimize campaign performance to meet and exceed company goals and KPIs.
  • Evidence of thought leadership and staying abreast of key updates and changes to digital platforms.


Qualifications:

  • 1-3 years of professional experience in marketing and advertising (live events industry a plus).
  • Ability to execute advertising campaigns while implementing new features and technology.
  • Strong knowledge of prospective ad campaigns, data capture, pixel placement, and privacy laws.
  • Ability to prioritize and multi-task in a fast-paced, collaborative environment without compromising quality.
  • Client-first mindset, ability to speak to performance data, educate team members, and interact with key stakeholders.
  • Traditional media marketing experience a plus


Additional Details:

Located in-office in Nashville, TN (This is not a remote position).

Office Hours: Monday through Friday: 9AM-6PM.

Health insurance benefits and 401k offered


Outback Presents is an Equal Opportunity Employer: All applicants will receive equal opportunity for employment without regard to age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, or creed.