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Marketing Manager, Fitness

4 months ago

Boca Raton, United States CELSIUS Holdings, Inc. Full time

Marketing Manager, Fitness

Celsius Holdings, Inc. is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, based in Boca Raton, FL. A lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category. Celsius offers proprietary, functional, essential energy formulas clinically proven to offer significant health benefits to its users. At CELSIUS we pride ourselves in providing our employees a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS Brand upon joining the organization.


If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Marketing Manager, Fitness opening.


We promptly review all applications. Highly qualified candidates will be contacted for interviews.


DESCRIPTION

As the Fitness Marketing Manager, you will be a valuable member of the marketing team. You will be responsible for helping to lead the execution of all fitness-related marketing initiatives of the CELSIUS brand. The role is responsible for overseeing marketing support with key accounts across gyms and boutique studios. In addition, you’ll be assisting with trade shows, event planning, and partnerships under the fitness vertical. You will work cross-functionally across the marketing and sales teams to drive brand awareness and ensure maximum ROI on investments and overall sales impact.

Reporting directly to the Sr. Marketing Manager, Fitness. This is an on-site full-time position in Boca Raton, Florida.


RESPONSIBILITIES:

  • Lead day-to-day key fitness accounts with gyms and boutique studios.
  • Support Sr. Marketing Manager, Fitness, with building quarterly strategy to support key accounts and partnerships as well as reporting and program optimization.
  • Integrate 360-marketing campaigns and programs designed to drive trial and sales across key accounts, gyms and boutique studios.
  • Collaborate with Fitness Marketing Teammates in the planning and execution of customer marketing programs and campaigns.
  • Streamline and manage with the help of Fitness Coordinator all demos/samplings with key fitness accounts, gyms and boutique studios; Oversee staffing agency.
  • Work closely with Brand Ambassador and Social teams for fitness related campaigns (paid & organic), UGC + owned content.
  • Work closely with Trade Show team to execute logistics and implement marketing strategy and playbook for consumer events and trade shows.
  • Work closely with Digital team for OTT programs, where relevant, and geo-targeted campaigns for large scale programs.
  • Partner with Collegiate Marketing and Field Marketing teams to bring fitness activations, demos, samplings, and campaigns to top markets.
  • Develop a knowledge and understanding of CPG and the energy category and competitors
  • Assist in the management of documents such as events calendar, status reports, inventory tracking documents and meeting notes.
  • Assist in legal and accounting processes such as contract administration and invoice processing/purchase orders.
  • Ensure all partnership branding elements maximize visibility/exposure/impact for the brand.


QUALIFICATIONS:

  • 4-6 years’ experience in a marketing role at an agency, fitness company, CPG/beverage, or health and wellness brand.
  • Strong interest and knowledge in the fitness and beverage landscapes.
  • Ability to manage multiple programs/projects concurrently, inclusive of a detail oriented and organized approach.
  • Proactive team player with a strong work ethic.
  • Strong proficiency in Microsoft PowerPoint, Excel, and Word; Exemplary written and oral communication skills.
  • Willing to work non-traditional hours including travel as needed and allowed.
  • Entrepreneural mindset constantly thinking proactively and identifying new opportunities.
  • Must be flexible, with the ability to multi-task and frequently adjust to changing priorities and timelines in a fast- paced working environment. Ability to work under tight deadlines with short turnarounds.
  • Celsius is a business that is on a significant growth path, and with this progression, business needs, direction and expectations will evolve so will this role. What maybe asked of you today will change with business need.


The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We believe strongly in fostering a safe, fair, and respectful work environment.