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Digital & Social Media Coordinator

4 months ago

Wallingford, United States Gaylord Specialty Healthcare Full time

The ideal candidate will create and maintain a strong online presence for Gaylord Specialty Healthcare. They will maintain and update the corporate website and implement online marketing strategies through social media accounts to increase brand awareness. This includes maximizing SEO and SEM efforts for the website and creating and posting content across the website, social apps, podcasts, and other distribution channels. The Coordinator will develop relevant content topics and report on effectiveness and results. 


Responsibilities

  • Create engaging text, video, and image content
  • Monitor web traffic
  • Develop an optimal posting schedule
  • Research target audience and discover current trends


Qualifications

  • Bachelor's degree in Marketing or related field
  • 3-5 years experience; familiarity with healthcare is a plus
  • Experience as a social media coordinator or building websites
  • Strong communication, writing, proofreading, multitasking, and analytical skills
  • Experience in marketing tools (HubSpot, Google Analytics, Hootsuite, etc. )