Marketing And Business Development Coordinator

3 days ago

Nashville, United States Bass, Berry & Sims Full time

The Marketing & Business Development Coordinator will report directly to the Managing Director and will serve as the liaison between the practice group and the marketing & business development functions within the department.


Responsibilities:


  • Track practice group trends and client news for the Managing Director (MD) and attorneys
  • Collect, track, and oversee experience collection for the practice group, including periodic reporting to industry league tables and other related submissions
  • Coordinate and attend practice group luncheons (assist in preparing meeting agendas and scheduling, along with other event details)
  • Meet weekly with designated P&BDM and MD
  • Develop an understanding of practice group offerings and client profiles and coordinate with P&BDM and MD on the implementation of Marketing and Business Development tactics
  • Assist in responding to practice RFPs and maintain RFP log
  • Develop pitch books for attorneys and track progress/results of new business pitches
  • Develop and maintain targeted lists for practice group mailings, events, email alerts, etc.; Coordinate with Marketing Manager and technology on list maintenance
  • Oversee and coordinate practice group seminars, third-party conferences, and events from start to finish, including working with P&BDM and MD, along with attorneys on program content and agenda development, mailing lists and invitations, presentation materials, registration, CLE credit applications as needed, etc.; work closely with conference services department regarding logistics
  • Oversee and coordinate website postings for the group, including experience postings, events, speaking engagements, etc.
  • Track practice-specific metrics for presentation to firm management, MD, and practice heads
  • Assist in the development and execution of a content strategy for practice-specific digital and print media, including social media (Twitter and LinkedIn), blog, firm website, e-newsletters, etc.
  • Assist Marketing Manager, Communications in public relations efforts, as well as attorney rankings and directory submissions


Requirements:


The Business Development Coordinator will meet the following qualifications:


  • Bachelor's degree (B. A. or B. S.) and 3-5 years of related experience and/or training, experience within the legal or professional services field preferred
  • Strong written and oral communication skills
  • Familiarity with transactional and deal-focused practice areas
  • Experience handling law firm rankings, awards, and league table publications
  • Working knowledge of customer relationships, sales pipeline, and experience management databases
  • Familiarity with relevant company/market research tools
  • Strong interpersonal skills that allow the ability to work with a variety of attorneys and administrative staff and the professional presence and demeanor to represent the firm
  • Strong work ethic and flexibility to meet the demands of the position
  • Ability to prioritize, work independently, and be proactive
  • High level of organization with athe bility to manage multiple projects at one time while paying close attention to the details
  • Working knowledge of Word, Outlook, and Excel
  • Ability to learn and utilize additional software applications

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