Director Market Research
2 weeks ago
Essential Duties & Functions
Market Research
- Partner with Senior Director, Integrated Insights and Global Strategic Marketing (GSM) leadership to define global market research priorities to proactively inform upcoming business decisions and proposed budget allocations
- Lead and design qualitative and quantitative primary research across physician, patient, and payer groups
- Analyze, synthesize, and guide the organization based on market insights
- Analyze secondary data sources (e.g., script data, epidemiology data) to produce summaries, and insights/implications, and evaluate potential new sources
- Simplify and present outputs to senior stakeholders including the Vice President of GDSI
- Plan annual insights activities overviews including proposed budget allocations
- Examples of work can include but are not limited to opportunity assessments, treatment flow mapping, segmentation, product attribute/benefit testing, positioning/messaging, patient journey mapping, HCP journey mapping, etc.
Forecasting/Analytics
- Develop and maintain long-term forecast models for key products/indications, including forecasts of epidemiology, competitive market, product share, price, and revenue to support ad hoc analyses and occasional business development projects as well as requests for phase 2 (RF2) and phase 3 (RF3) funding, the long-range plan (LRP), and twice-yearly latest estimate forecasts
- Collaborate with Regional and Local Analytics & Insight teams, as well as Literature Resources, Competitive Intelligence, R&D, Pricing and Market Access, and Marketing/Sales leads to identify and include quality data assumptions into forecasting models
- Carry out deterministic base-case and scenario modeling and Monte Carlo simulation to support decision-making
- Work with affiliate markets to scope, design, and manage the execution of quantitative market research (e.g., discrete-choice conjoint) to inform revenue forecasting via predictive patient share modeling
- Identify data gaps in current forecasting and analytics approaches and propose solutions / drive use cases
- Examples of decisions that may be informed by analytics include scenario planning for various competitive outcomes, impacts of growth strategy, impact of co-positioning of various oncology products, etc.
Knowledge, Experience, & Skills
- Ability to meaningfully portray and effectively communicate complex quantitative data in an easy-to-understand format is required. Proven experience with global Sales and Marketing organizations and experience with pharmaceutical data sources e.g., IQVIA/IMS, SHA and chart audits are required
- Experience in conducting commercial analytics and proactively identifying analyses to address key business questions
- Experience in conducting qualitative/quantitate market research and patient-based market/revenue modeling
- Ability to effectively leverage Microsoft Office (specifically PowerPoint and Excel) to present quantitative data in graphical form is required
Preferred Qualifications:
- Advanced business or life science degree
- Oncology knowledge (GI tumors especially)
- Biopharmaceutical-focused marketing, commercial strategy, or consulting
Education:
- (With a bachelor’s degree) at least 12 years of relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of market research, forecasting, analytics, decision analytics, commercial strategy, or marketing
- (With an advanced degree), at least 10 years of relevant experience
Pay Range: $90 - $100/Hour
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