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Manager of Marketing and Promotions

4 months ago

Miami, United States goTRG Full time

Position: Manager of Marketing, Wholesale and Retail Sales


Are you a seasoned marketing professional with expertise in both wholesale and retail sales?

Do you have a strategic mindset with experience in determining and managing marketing budgets?

Can you meticulously track ROI, ensuring the most efficient use of marketing spend?

Do you have a keen eye for identifying innovative marketing strategies to drive GMV lift?

Are you interested in working with a company that's making a significant impact in the retail return industry?


Our mission at goTRG is to solve the $700 billion problem of returns by increasing profits from returns and decreasing the environmental impact. We make it easy for retailers, manufacturers, vendors, and 3PLs to handle every item from the point of return to final disposition. We are the only company that manages the entire reverse logistics process end-to-end.


Our company is vertically integrated with SaaS, Supply Chain, and ReCommerce business units, working under one roof to make the most impact for our clients. By joining our team, you'll be a part of:


• SaaS that eliminates human biases from returns decisions and connects to every part of the retail ecosystem from the point of sale to supply chain to ReCommerce.

• Best-in-Class Reverse Supply Chain services.

• ReCommerce Services that list across 20+ high demand marketplaces.


Over the past decade, goTRG has experienced aggressive growth, and we are actively seeking qualified and passionate teammates in every functional area to help us solve returns. Come join our family that works hard, knows how to have fun, and stands firmly by their values of sustainability, innovation, teamwork, and partnership.


Position Summary:

As the Manager of Marketing, Wholesale and Retail Sales, you will partner with the Sr. Director of Sales to determine the annual marketing budget and monitor marketing spending. Your responsibilities will include prioritizing marketing spend, managing key promotional activities, and tracking ROI. You'll also manage the customer frame of reference on quality and price in the marketplace. The goal is to increase GMV lift from marketing spend year over year, present multiple-option business cases to the Sr. Director of Sales and other key personnel and reframe the perception of goTRG products.


Primary Responsibilities/Essential Functions:

This job description in no way states or implies that these are the only duties to be performed by the teammate occupying this position.


• Partner with the Sr. Director of Sales to determine and manage the annual marketing budget.

• Monitor marketing spending and allocation across various channels.

• Prioritize retail marketing spend by channel, client, and goTRG requirements.

• Manage key promotional activities on proprietary websites.

• Track ROI on marketing activities and report weekly on spend versus GMV lift.

• Manage customer frame of reference on quality and price in the marketplace.

• Partner with the Brand, Marketing, Communications team on matters related to proprietary retail channels, brand awareness, graphic design, and customer frame of reference.

• Increase GMV lift from marketing spend year over year.

• Innovatively utilize marketing budget to meet the needs of ReCommerce Category Managers.

• Present multiple-option business cases to Sr. Director of Sales and ReCommerce Category Managers monthly and for key seasonal events.

• Develop a reframe of reference on finished good products sold by goTRG in the first year.

• Search Engine Optimization (SEO): Optimize website content and structure to improve organic search rankings and visibility.

• Paid Advertising: Create, manage, and optimize paid advertising campaigns, such as Google Ads, Facebook Ads, and display advertising, to achieve marketing goals.

• eCommerce Paid Marketing: Create, manage, and optimize eCommerce campaigns to enhance product visibility and boost sales through various channels, including but not limited to eBay and Walmart Marketplace.

• Web Analytics: Utilize tools like Google Analytics to gain insights into website traffic, user behavior, and conversion rates.

• Email Marketing: Plan, execute, and analyze email marketing campaigns, including list management and segmentation.


Requirements:

• Bachelor's degree in Marketing, Business, or a related field.

• A minimum of 5 years of experience in Marketing, with a focus on both wholesale and retail sales.

• Proven experience in managing marketing budgets and tracking ROI.

• Expertise in managing promotional activities on proprietary websites.

• Strong analytical skills to report on marketing spend and GMV lift.

• Ability to manage the customer's frame of reference on quality and price in the marketplace.

• Strong partnering abilities, particularly with Brand, Marketing, Communications team.

• Innovative and strategic mindset, with the ability to present multiple-option business cases.

• Excellent communication and interpersonal skills, with the ability to work effectively within a team.

• High level of integrity and professionalism.