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Global Communications, Content Strategy Associate

4 months ago

New York, United States TPG Full time

About TPG

TPG is a leading global alternative asset management firm, founded in San Francisco in 1992, with $224 billion of assets under management and investment and operational teams around the world. TPG invests across a broadly diversified set of strategies, including private equity, impact, credit, real estate, and market solutions, and our unique strategy is driven by collaboration, innovation, and inclusion. Our teams combine deep product and sector experience with broad capabilities and expertise to develop differentiated insights and add value for our fund investors, portfolio companies, management teams, and communities.


TPG’s success depends on our people, and we build and sustain our world-class team by creating an inclusive, supportive culture within the firm that seeks excellence and encourages humility and transparency. The quality of our investments and our ability to build great companies depend on the originality of our insights. Reaching our firm’s full potential means supporting every team member to bring the fullness of their unique perspective to their work and to our community. We are committed to a diverse, equitable, and inclusive workplace to foster diversity of thought and reflect the breadth of our limited partners and portfolio companies.


Role Description

TPG’s Global Communications team is looking for an Associate/Senior Associate to join full-time in New York. This person will assist the team in developing and implementing marketing with a focus on content strategy for both internal and external stakeholders across multiple mediums (including video, social media, newsletters), collaborating with colleagues across platforms and geographies. You will have the opportunity to help promote the firm in new and creative ways, showcase the insights and uniqueness of the firm, and strengthen TPG’s position as an industry leader. This is an opportunity to contribute to and learn from a dynamic and entrepreneurial team and acquire a wide variety of content and communications experience.


Responsibilities

  • Help produce branded content to highlight the firm’s thought leaders, firm events and investor conferences, and develop branded content strategies and materials in support of firm announcements and transactions
  • Help lead the firm’s internal communications strategy, including oversight of the internal website, developing unique content for employees
  • Help to produce TPG’s weekly all-hands meetings and other internal communications for employees globally
  • Assist in the development and ongoing maintenance of external and internal editorial content calendar across all channels, including TPG-owned social media accounts, website, newsletters, and firmwide meetings
  • Develop research and analyses on the industry, as well as cultural, societal, political, or business topics relevant to the firm and its investments
  • Identify and track industry conferences, speaking opportunities, awards, and other opportunities for integration into marketing and communications strategies across funds


Requirements

  • 3-6 years of experience working in content development and strategy ideally with production experience at an agency, in-house PR role, or other production-related company
  • Exceptional writing/proofreading, research, and analytical skills, with a fundamental understanding of, or interest in finance and current events
  • Excellent organizational, interpersonal, and communication skills
  • Ability to work with a variety of stakeholders and effectively collaborate with teams across multiple geographies and levels of the firm
  • The desire to work in a fast paced, demanding environment and the ability to multitask on various high-profile projects
  • A quick learner, who is intellectually curious prepared to jump in at a moment’s notice
  • Interest in an array of projects across digital media, corporate communications, and corporate marketing
  • Basic graphical and video editing proficiency a plus
  • Technological proficiency and well versed in Microsoft Office and PowerPoint
  • A Bachelor’s degree or equivalent with an outstanding academic record


It is expected that the annual base salary for this role will be up to $120,000. Base salary is one component of TPG’s competitive total rewards package which typically includes discretionary compensation, comprehensive health benefits, and paid time off. Other incentives may also be available to certain eligible employees.