Marketing Specialist

As part of the marketing team, the Marketing Specialist will provide in-depth marketing expertise, data analysis, creative development and strategic solutions that help in attaining business goals and objectives. This team member is responsible for creating and improving marketing content to raise brand awareness, monitoring metrics to identify best practices. They will manage performance to budgets, recognizing potential risks and opportunities, and work with field leaders ensuring proper messaging communicated on all internal/external platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Analyze marketing data to identify potential opportunities to increase lead volume while simultaneously maintaining/reducing Marketing Cost Per Sale
• Develop and monitor monthly direct mailings to maximize response and minimize over-saturation
• Oversee seminar attendee distribution, provide technical support, compile and analyze various reports in Salesforce CRM and MS Excel
• Adhere to set lead budgets by location on a monthly basis, recording updates to leads and monies
• Create and revise marketing content on all current and new advertising pieces & promotional material
• Track KPI metrics related to new/revised content
• A/B testing new creative to create best practices
• Translate and implement brand style guide into all creative content production, ensuring brand consistency
• Compose email campaigns for seminar model using Marketing Cloud, tracking metrics and analyzing results

Be a source of support and management of all marketing invoicing procedures

Provide accurate and timely communication of project and performance metrics

• Be a catalog source for the marketing department in regards to all creative content
• Work with external designers and internal team on print material design/layout
• Act as a liaison for call center and the field staff to continually improve experience for consumer
• Follow up with proper parties on received service emails
• Collaborate with team to develop creative marketing concepts
• Expand and/or create a marketing message which benefits the organization, reducing the company’s overall marketing spend while improving brand awareness and lead generation
• Coordinate sharing of marketing information among departments
• Create posts for seminar events on social media platforms- Facebook, Eventbrite
• Take on other duties as necessary within the department to support overall success of the organization

EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS

• Bachelor’s degree or equivalent in Marketing, Advertising or related field
• Proficient in Microsoft Office (Excel, PowerPoint)
• Experience in Adobe Creative Suite (Acrobat, Photoshop, Illustrator, InDesign)

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

Problem Solving

Gather and analyze information skillfully

Identify and resolve problems in a timely manner

Develop alternative solutions utilizing all resources

• Use reason even when dealing with emotional topics

• Analytical

Collect and analyze data

Synthesize complex or diverse information

Design work flows and procedures

Define areas to improve efficiency, implement accordingly

Attention to detail and high degree of accuracy

Ability to work on multiple projects simultaneously

• Interpersonal Skills

Promote a positive professional image

Demonstrate personal integrity

Remain open and receptive to others' ideas

Listen, receive clarification, and respond well to questions

1. Communicate clearly (written and verbal), presenting information effectively
2. Pursue training and development opportunities

• Teamwork

Cross functional collaboration

Balance team and individual responsibilities

Contribute to positive morale in group commitments to reach goals and objectives

Exhibit objectivity and openness to others' views

Demonstrate leadership qualities