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Global Director, Marketing

4 months ago


New York, United States Buchanan Legal Professional Services Full time

Our client, a Top 50 Am Law firm, is seeking a Global Director of Marketing & Client Development to spearhead their Litigation Department, with the option to be based in New York City, Washington D.C., or Philadelphia.


In this crucial role, you'll be tasked with steering the marketing and business development strategy, enhancing client retention, strengthening branding, and driving growth for the Litigation practice group. Additionally, you'll have a significant impact on firm-wide client service initiatives.


Key Responsibilities:

  • Collaborate with Litigation Chairs, Practice Group Leaders, and the Chief Marketing Officer to establish marketing and business development priorities for our Global Litigation practice.
  • Take the lead in developing, executing, and evaluating marketing and business development strategies and programs for our Global Litigation practice.
  • Partner with the Chief Marketing Officer to promote firm-wide cross-practice and cross-border initiatives, and establish business development best practices and tools.
  • Work closely with all Litigation practice groups to devise marketing and business development plans, implementing programs to boost brand awareness and market penetration.
  • Provide coaching and guidance to lawyers on branding and business development strategies.
  • Engage in business development initiatives such as RFP responses, market research, client presentations, and cross-selling opportunities.
  • Supervise the creation of marketing collateral, digital marketing strategies, advertising, and special events to enhance the visibility of our Global Litigation practice.
  • Recommend and oversee activities related to the firm's sponsorship for Litigation.
  • Develop comprehensive marketing and business development budgets for each Litigation practice group, monitoring expenditures against the budget.
  • Serve as a representative of the firm at a high level to clients, peer organizations, and business associates.
  • Manage a team of marketing and business development professionals supporting Global Litigation.
  • Direct and assist in preparing legal directory and key award submissions to raise the profile of the litigation practice groups.
  • Undertake any other duties necessary for the efficient functioning of the Department, Office, and Firm.


Requirements:

  • Bachelor’s degree.
  • 10 years+ of experience in strategic marketing and business development within a professional services firm.
  • Legal industry experience is essential, with familiarity in litigation required.
  • Must possess self-starting capabilities, able to work independently and lead others effectively.
  • Outstanding project management, interpersonal, and team-building skills.
  • Excellent communication skills (both oral and written), with a knack for building consensus and motivating others.
  • Proven track record in managing and executing marketing strategies, including digital marketing and event planning.
  • Demonstrated ability to develop and manage budgets effectively.
  • Experience in client relationship management and retention strategies.
  • Strong analytical skills to assess marketing campaigns and market trends.
  • Proficient negotiation and decision-making abilities.