Senior SEM Manager
2 weeks ago
Location: REMOTE (EAST COAST)
Overview:
We are seeking a results-driven SEM Manager to lead campaigns across Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, Facebook/Meta, and Instagram. The ideal candidate will optimize campaigns for brand awareness, engagement, and conversions, while managing budgets to maximize ROI.
Key Responsibilities:
- Develop and execute SEM strategies across Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, Facebook/Meta, and Instagram.
- Manage campaign budgets and optimize bidding strategies for maximum ROI.
- Collaborate with creative, content, and data teams to ensure alignment and optimize performance.
- Lead A/B testing to improve ad creatives, landing pages, and conversion rates.
- Monitor campaign performance, provide insights, and adjust strategies to optimize results.
- Stay updated on SEM trends and best practices across key platforms.
Qualifications:
- Proven experience managing SEM campaigns on Google Shopping, Bing Shopping, Amazon Ads, Walmart Ads, and social media platforms.
- Strong knowledge of SEM strategies, bidding, audience targeting, and performance reporting.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects.
- Experience with A/B testing, conversion optimization, and campaign analysis.
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