Paid Social Specialist
3 weeks ago
Are you a LinkedIn advertising expert with a passion for providing strategic and tactical leadership that drives impact for the world’s leading B2B brands? Relentless growth means we’re looking for a highly organized and driven Paid Social Specialist to join our global team working out of our New York location.
In this role, you will be responsible for crafting and executing high-performing LinkedIn advertising campaigns for our diverse portfolio of clients. If you are driven by results, thrive in a collaborative environment and are ready to take the next step in your career, we want to hear from you.
Job Description
Responsibilities
- Develop and execute LinkedIn paid advertising strategies that align with our clients marketing objectives.
- Create and manage LinkedIn ad campaigns, including sponsored content, sponsored message, display ads and video ads as well as creation of lead gen forms.
- Build both brand awareness and demand generation focused campaigns to meet different objectives and targets in line with the campaign brief.
- Understand how to align assets with different channel tactics within the LinkedIn platform to build the most successful campaigns.
- Manage large scale budgets within the platform of $1M+ in market spend per quarter.
- Conduct audience research to identify and target the most relevant audience, demographics and interests.
- Understand audience strategy and audience capabilities e.g. building a remarketing audience strategy.
- Review ad creatives and ad copy to advise the creative teams on best performing ad creative.
- Monitor and analyze campaign performance, optimizing ad spend, bids, leads and conversion rates for maximum results.
- Collaborate with the internal teams to align LinkedIn ad strategies with broader plan initiatives.
- A/B test ad variations and campaigns to continually improve ad performance.
- Provide regular reports and insights to the client on the effectiveness and performance against goals of the ad campaigns.
- Stay up-to-date with LinkedIn advertising trends, competitor activities, platform updates, and industry best practices to ensure our campaigns remain competitive and identify new opportunities.
Qualifications
- 2-3 years of experience managing LinkedIn campaigns
- Ability to work collaboratively across multiple departments, including media, client services and creative
- Ability to think both tactically and strategically
- Client communication and presentation skills
Stein IAS is the original B2B marketing agency. Part of the fast-growing MSQ Group we are weaving data, strategic intelligence, and disruptive technology with big, bold creative ideas to drive revenue growth for blue-chip clients on a global scale.
Join us and you’ll be working with some of the industry’s most advanced thinkers, nicest people and the world’s biggest brands.
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