Digital Media Manager

1 week ago

Macon, United States Visit Macon Full time

Summary:

The Digital Media Manager is responsible for Visit Macon’s online content and presence, including social media, websites, and email marketing. The manager aids in developing, maintaining and/or implementing programs, projects and activities, that fully showcase Macon’s brand online through increased audience/market attention and conversion. They work to grow the Visit Macon digital presence including engaging and retaining website conversions, identifying ROI, and converting potential visitors into hotel room nights.


Responsibilities

  • Responsible for the complete and accurate online presence for Visit Macon
  • Coordinates and implements creating and editing content on the website
  • Works with website vendor to keep up with the latest web-based technologies and social trends to ensure Visit Macon remains competitive in the marketplace
  • Assists and provides oversight to the organization’s social media profiles (including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, TikTok and potentially additional channels) and aims to integrate and repurpose the channels and content online
  • Assists in the development of a content calendar and strategy to reach target audiences
  • Responsible for implementing & reporting on blog & page content to expand awareness of Macon
  • Explores new ways to engage our social networks to reach our target audience.
  • Collaborates with influencers and industry experts to produce relevant content.
  • Maintains all contact databases and distribution listings and executes the sending of all Visit Macon e-newsletters.
  • Collaborates with department heads to secure advertising, collateral and creative materials, and website and mobile site enhancements, which support the sales and marketing efforts. Negotiates advertising rates and cooperative advertising buys and implements the media campaigns on behalf of Visit Macon.
  • Oversees and manages paid media budgets and monitors costs & spending. Ensures all ads and creative are displayed appropriately.
  • Implements the assigned programs and projects of the marketing plan, according to the established timelines, goals, standards and expectations of quality, integrity and customer service.
  • Uses research to evaluate Visit Macon marketing activities, establish and monitor marketing goals and budget items, and provide recommendation on periodic revisions to the marketing plan, as needed.
  • Builds and maintain relationships with marketing staff throughout the regional meetings and tourism industry.
  • Maintains the video and photography library.
  • Manages external vendors such as advertising agencies, photographers, video suppliers, and website vendors to complete projects within set deadlines and budgets.
  • Assists the VP of Marketing in oversight of Marketing interns.
  • Maintains accurate project records, statistics, and data on ROI of marketing programs and provides appropriate information for weekly and monthly reports.
  • Maintains a cohesive working relationship with all other personnel to ensure a unified and effective promotional effort; provides marketing support for all Visit Macon initiatives and programs.
  • Maintains a well-informed working knowledge of the attractions and services available in the area to visitors and acts as a liaison between these entities and the visitor.
  • Maintains a cohesive working relationship with all other personnel to ensure a unified and effective promotional effort; provides marketing support for all Visit Macon initiatives and programs.
  • Performs any other appropriate duties as assigned by the President and CEO and/or VP of Marketing. 


Qualifications

  • Bachelor’s degree or relevant experience in marketing, graphic design, multi-media or relevant field.
  • Proven work experience managing digital technology, content creation and social media programs, including analytics.
  • Knowledge of SEO, Google Analytics, and PPC advertising
  • Proficiency with Meta Business Suite & various ad buying structures across social media & media buying platforms
  • Experience with photography, video production/editing and graphics preferred
  • Portfolio of graphic design
  • Experience with CRM systems (or other database management programs) preferred

Must possess the following skills to be successful in this position:

  • Excellent Oral and Written Communication Skills
  • Outgoing personality
  • Deep Knowledge of Social Media Marketing
  • Highest Ethical Standards
  • Planning and Organizing
  • Time Management
  • Interpersonal Skills
  • Ability to manage multiple tasks and projects simultaneously


  • Social Media Coordinator

    1 week ago

    Macon, United States Visit Macon Full time

    SummaryThe Social Media Coordinator is responsible for developing, maintaining and/or implementing content through Visit Macon’s social platforms and those of Visit Macon’s brands. The Coordinator will work to engage, retain and grow followers on social media platforms and convert them into visitors. ResponsibilitiesAssist in the development of a...

  • Digital Content Producer

    6 days ago

    Macon, United States Sinclair Broadcast Group Full time

    WGXA has an immediate opening for a Digital Content Producer! In this role, you will be responsible for day-to-day production on our digital platforms. This position will also work closely with the other news team members and management on content. In this position, you will find and write content, stay current on company trademark/copyright...

  • Intern

    6 months ago

    Macon, United States Sinclair Inc. Full time

    WGXA has a great opportunity for you! We are looking for interns for the Summer of 2024. Qualified candidates should also be planning and preparing for a job in News. We are looking for highly motivated, dedicated students who are looking to get the most out of their internship experience. Requirements:   Must be attending an accredited college or...

  • Psychiatry Account Manager

    3 weeks ago

    Macon, United States Lundbeck Full time

    Territory: Macon, GA - PsychiatryTarget city for territory is Macon - will consider candidates who live within 40 miles of territory boundaries with access to a major airport. Territory boundaries include: Macon, Albany, Blakely and Griffin.SUMMARY: Are you a results-driven biopharmaceutical sales professional looking to be part of an organization that...

  • Food Safety and Quality Assurance Director

    4 weeks ago

    Macon, Georgia, United States BrightFarms Full time

    Job SummaryBrightFarms is seeking a highly skilled Food Safety and Quality Assurance Manager to lead the implementation of our food safety programs at our Macon, Georgia greenhouse.Key ResponsibilitiesEffectively and efficiently manage production processes to ensure world-class food safety standardsPromote a food safety culture at the farmManage and collect...

  • Psychiatry Account Manager

    3 weeks ago

    Macon, United States Lundbeck Full time

    Territory: Macon, GA - Psychiatry Target city for territory is Macon - will consider candidates who live within 40 miles of territory boundaries with access to a major airport. Territory boundaries include: Macon, Albany, Blakely and Griffin. SUMMARY: Are you a results-driven biopharmaceutical sales professional looking to be part of an organization that...

  • Security Installer III

    2 weeks ago

    Macon, United States Johnson Controls Full time

    What you will do  This position will be responsible for the installation of complex integrated security systems to include the wiring, equipment and programming of access control systems, CCTV, digital recorders, network recorders, and intercom systems for clients.  How you will do it  Capable of installing cabling, field equipment & control equipment...

  • Plant Manager

    3 weeks ago

    Macon, United States Heidelberg Materials US, Inc. Full time

    AutoReqId: 21066BR Pay Class: Salaried Exempt Minimum Pay Rate: $104,650.00 Maximum Pay Rate: $143,897.50 Department: Operations Line of Business: Aggregates Position Type: Full-Time Job Posting: Heidelberg Materials provides the materials to build our future. Our future is sustainable. Our future is digital. And it goes beyond cement,...

  • Meteorologist/Reporter

    6 days ago

    Macon, United States Sinclair Broadcast Group Full time

    WGXA in Macon, GA is looking for a Meteorologist/Reporter. This is a great opportunity to use your skills to tell the weather story on multiple platforms. The main day to day responsibilities of the role will include… Forecasting, Producing and Presenting clear and concise weather casts, which tell a story and connect with viewers Issue warnings and...

  • Food Safety and Quality Manager

    1 month ago

    Macon, Georgia, United States BrightFarms Full time

    Food Safety and Quality ManagerBrightFarms is a leader in the indoor farming industry, transforming how produce is grown and delivered with its expanding network of high-tech, sustainable hydroponic farms. We are seeking a Food Safety and Quality Manager to lead the implementation of our food safety programs at our new Macon, Georgia greenhouse.Key...

  • Plant Manager

    3 weeks ago

    Macon, United States Heidelberg Materials US, Inc. Full time

    AutoReqId: 21066BR Pay Class: Salaried Exempt Minimum Pay Rate: $104,650.00 Maximum Pay Rate: $143,897.50 Department: Operations Line of Business: Aggregates Position Type: Full-Time Job Posting: Heidelberg Materials provides the materials to build our future. Our future is sustainable. Our future is digital. And it goes beyond cement, aggregates and...

  • Plant Manager

    3 weeks ago

    Macon, United States Heidelberg Materials US, Inc. Full time

    AutoReqId: 21066BR Pay Class: Salaried Exempt Minimum Pay Rate: $104,650.00 Maximum Pay Rate: $143,897.50 Department: Operations Line of Business: Aggregates Position Type: Full-Time Job Posting: Heidelberg Materials provides the materials to build our future. Our future is sustainable. Our future is digital. And it goes beyond cement, aggregates and...

  • Kitchen Manager

    1 month ago

    Macon, Georgia, United States Chipotle Mexican Grill Full time

    At Chipotle, we're passionate about serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. As a Kitchen Leader, you'll play a key role in ensuring the quality and safety of our food every day. You'll be responsible for making sure our kitchen is clean, organized and...

  • Nurse Manager

    1 month ago

    Macon, United States UVA Health Full time

    RELOCATE TO VIRGINIA OPPORTUNITYJoin our esteemed team of healthcare professionals committed to advancing healthcare through cutting-edge research, comprehensive training, and compassionate care.UVA Health is an integrated health system with a world-class academic medical center that includes a level 1 trauma center, a level IV NICU, the first NCI-designated...

  • HR Project Portfolio Manager

    1 week ago

    Macon, United States Blue Bird Corporation Full time

    Blue Bird (NASDAQ: BLBD) is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team members design, engineer and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making...

  • Office Manager-Macon, GA

    3 weeks ago

    Macon, United States Amplifon Full time

    Job Description All recruiting efforts are handled by our regional team out of Waco, Texas, and applications must be submitted electronically. To care for the privacy of candidate information, we do not accept hard copy. As a healthcare organization, we kindly ask that you do not contact or visit the local Miracle-Ear store so that our team can prioritize...

  • Office Manager-Macon, GA

    3 weeks ago

    Macon, United States Amplifon Full time

    Job Description All recruiting efforts are handled by our regional team out of Waco, Texas, and applications must be submitted electronically. To care for the privacy of candidate information, we do not accept hard copy. As a healthcare organization, we kindly ask that you do not contact or visit the local Miracle-Ear store so that our team can prioritize...

  • Security Installer III

    2 weeks ago

    Macon, United States Johnson Controls Full time

    What you will do  This position will be responsible for the installation of complex integrated security systems to include the wiring, equipment and programming of access control systems, CCTV, digital recorders, network recorders, and intercom systems for clients.  How you will do it  Capable of installing cabling, field equipment & control equipment...

  • Psychiatry Account Manager

    3 weeks ago

    Macon, United States Lundbeck Full time

    Territory: Macon, GA - Psychiatry Target city for territory is Macon - will consider candidates who live within 40 miles of territory boundaries with access to a major airport. Territory boundaries include: Macon, Albany, Blakely and Griffin. SUMMARY: Are you a results-driven biopharmaceutical sales professional looking to be part of an...

  • Psychiatry Account Manager

    3 weeks ago

    Macon, United States BioSpace, Inc. Full time

    Job Details Territory: Macon, GA - Psychiatry Target city for territory is Macon - will consider candidates who live within 40 miles of territory boundaries with access to a major airport. Territory boundaries include: Macon, Albany, Blakely and Griffin. SUMMARY: Are you a results-driven biopharmaceutical sales professional looking to be part of an...