Marketing Manager
3 weeks ago
AllSTEM Connections is looking for a Marketing Manager in Framingham, MA. This is a hybrid 6-month contract with possible extension.
Hours per week: 36.25hrs
We are seeking a skilled Marketing Lead to oversee strategy, media, and creative across all owned marketing channels, including email, organic social, and corresponding on-site assets. This role involves close collaboration with cross-functional teams to ensure cohesive and impactful marketing execution.
Responsibilities:
- Lead strategy and content execution for owned marketing assets, such as email and organic social media, as well as related on-site content.
- Serve as the primary liaison for owned channels, cultivating relationships with Merchandising, Planning, Media & Digital Marketing, and Web Store Operations.
- Partner with Creative to manage the photography process, including talent selection and approval of final seasonal images.
- Define marketing direction and guide the team in executing influencer campaigns.
- Set strategic direction and oversee the team and agency on multi-channel PR plans.
- Collaborate with key business stakeholders (e.g., Merchandising, Site Operations) and marketing partners (e.g., Consumer Insights & Analytics, Media/Digital Marketing) to assess and measure marketing initiatives.
- Ensure marketing budget adherence, optimizing spend for high-impact results and efficiency.
- Manage and mentor two Marketing Specialists, providing guidance on performance and career development.
Qualifications:
- 6-8 years of experience in advertising or marketing, either with an ad agency or on the client side.
- Preferred experience in agency or retail environments.
- Strong knowledge of campaign production.
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