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Strategist

4 months ago

New York, United States Consumer Dynamics Full time

We are seeking a highly creative and insatiably curious brand & innovation strategist to join Consumer Dynamics, a strategic growth consultancy based in NYC. From Fortune 50s to disruptive startups, Consumer Dynamics is known for igniting change and creating breakthrough ideas for clients across a range of industries, including tech, beauty, CPG, spirits, healthcare and beyond.

 

You will be a critical thought partner and driver of client engagement for brand strategy and innovation projects, requiring both creative and strategic thinking and analysis, and project support. This is a writing intensive role, with successful strategists ideating and writing highly differentiated and original brand concepts, communication frameworks, messaging, claims and names. Additional responsibilities include competitive analysis, uncovering consumer insights through primary and secondary research, identifying trends and analogs, contributing to strategic presentations, and managing research. There is tremendous opportunity for growth.

 

Strategists have 3-4 years of experience at a brand strategy consultancy, agency, or research firm.

 

Skills

  • Self-motivated with an entrepreneurial mindset, highly organized and agile
  • In depth analytical and critical thinking skills, with an ability to identify business opportunities and synthesize complex findings
  • Outstanding writing skills - with the ability to craft creative concepts, messaging, claims and names, as well as strategic recommendations
  • A persuasive communication style - you have a point of view and can clearly and confidently articulate it
  • Excellent at conducting independent desktop research, participating in primary research, and writing up findings
  • Passion for brand strategy and innovation, and tuned in to industry and cultural trends
  • Holistic project planning skills - organizing and participating in client meetings, managing project plans, emailing with clients, and planning and executing consumer research

 

Role is hybrid, with at least 2-3 days in-office in NYC. Occasional travel required.