Senior Manager Ecommerce

This company has experienced rapid growth in its online business, creating a need for infrastructure and strategy around e-commerce and digital operations. The Senior E-Commerce Project and Digital Marketing Manager will play a critical role in building the next-generation website, along with scalable processes that support continued expansion. This person will work closely with cross-functional teams and external partners to innovate, enhance automation, and integrate systems, helping to create a seamless online experience that positions the company for long-term success.

Role and Responsibilities

• Enhance Brand Visibility: Develop and execute strategies to increase product and brand visibility across e-commerce platforms, including Amazon, Home Depot, Wayfair, Walmart, and others.
• Lead Digital Marketing Strategy: Define, implement, and optimize a direct-to-consumer digital marketing strategy across all online channels, ensuring campaigns meet established KPIs and deliver actionable insights.
• Data-Driven Decisions: Establish and monitor KPIs, providing performance insights to guide eCommerce and marketing strategies, ensuring data supports all decision-making processes.
• Team Building and Management: Recruit, train, and lead a high-performing e-commerce team that can analyze data, create reports, integrate and secure digital platforms, and support automation initiatives across departments.
• Budget Control: Manage and allocate resources effectively within budget, continuously optimizing spend to maximize ROI.
• Product Content Management: Develop solutions to manage product content for a catalog of over 2,000 SKUs, ensuring consistency and accuracy across multiple retail websites.
• Project Prioritization and Management: Oversee project timelines, resources, and budgets, ensuring successful completion of complex initiatives while balancing multiple priorities.
• Pay-Per-Click (PPC) Campaign Oversight: Oversee PPC campaigns, ensuring they are optimized for performance, managed within budget, and aligned with broader digital marketing goals.
• Partnership Development: Build and nurture relationships with e-commerce platforms and third-party vendors, consistently exploring new digital opportunities to expand market reach.
• Comprehensive Reporting: Regularly report campaign effectiveness, insights, and opportunities for optimization to senior management.
• Innovation and Improvement: Continuously test new digital tools, analyze trends, and propose improvements based on historical data to drive growth and performance.

SKILLS

• Strong familiarity with tools like Asana, Trello, or Monday.com for project management, and Google Analytics or other data analytics platforms for insight and reporting.
• Strong Excel skills, including advanced data manipulation (e.g., VLOOKUPs) and reporting.
• Exceptional organizational and interpersonal skills
• Strong attention to detail and a track record of meeting tight deadlines.
• A proactive leader of change who can drive transformation initiatives effectively within a dynamic business environment.
• Commitment to staying updated on industry trends and learning new software as needed.
• Familiar with vendor portals
• Familiar with ERP systems (Preferred)
• Always increasing knowledge of all Merola products

PREFERRED SKILLS

• Experience in e-commerce management on platforms like Amazon (1P and 3P), Wayfair, Home Depot, and Walmart.
• Experience in the tile or flooring industry is a plus

COMPETENCIES

• Analytical
• Leadership
• Innovation
• Problem Solving
• Project Management
• Strategic Thinking
• Adaptability

Qualifications and Education Requirements

• Bachelor’s degree required; Master’s degree preferred
• Proven track record in managing complex e-commerce and digital marketing projects.
• Minimum 7-10 years of experience in e-commerce and digital marketing, with a strong record of managing complex projects.
• At least four years of experience in team management.
• Strong familiarity with project management and data analysis tools.
• Proven experience in website management, including technical structure, UX, content, and brand promotion.

Physical Requirements:

Regularly stand/sit for extended periods, operate office equipment, perform light-moderate lifting, lift/move up to 35 lbs. occasionally, bend, twist, and maintain posture. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Additional Notes

Must be authorized to work in the United States.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

COMPANY CORE VALUES

Merola Tile Fundamentals

We stay true to our mission statement “Improving Homes. Improving Lives.” With our product we improve homes, but it is with our collective effort that we improve lives. Our Fundamentals describe the values, behaviors, principles, and practices that are the foundation of our unique workplace. It explains how we relate to each other, our clients, and even our suppliers. It’s who we are, and it’s what drives our extraordinary success. It’s our commitment to each other to improve our lives.