Brand Manager, AOB
1 week ago
The Brand Manager, All Other Brands (AOB) is a key role in the organization responsible for planning and executing all brand programs supporting the brand strategy and P&L for the North America market. The Brand Manager will need to be a strong business partner to Global Marketing, Commercial/Account Management, Finance, Supply Chain, and external agencies.
Key Responsibilities
Partner with global and local cross-functional teams to develop annual brand plans that achieve the financial commitments for the region.
Responsible for the delivery of the brand's Integrated Activity Plan, in partnership with commercial/account management teams, media and PR teams, insights and category management, and the Global Marketing teams.
Build and manage the brand marketing calendar, inclusive of new product launches, education and in-store events, creative and media campaigns, talent/influencer programs, PR, and media events and programs.
Lead all agency briefings for annual brand plans and campaigns; manage full execution of all programs. Develop 360 product launch strategies with a strong emphasis on brand messages, visuals, social media and content for campaigns.
Responsible for marketing presentations and materials for internal and external usage.
Responsible for brand sales tracking and performance analyses; conduct competitive analyses to inform product innovation, campaign management, and price/promotional activities in store.
Manage, develop, and coach the Assistant Brand Manager on the team towards career goals and objectives.
A bit about you…
Bachelor’s degree, MBA preferred.
5-7 years experience in marketing with beauty experience, with increasing responsibility
Strong project management skills; impeccable attention to detail, organization, prioritization, and analytic skills with a proven ability to multi-task and manage complexity
Must have strong leadership ability with experience working with varying levels of seniority (local and global) - dynamic, flexible, positive attitude, and team spirit
Self-starter attitude, entrepreneurial spirit, and ability to move quickly in a fast-paced environment
Strong strategic, analytical, and quantitative skills
Experience /knowledge in emerging digital/social media platforms
Excellent written, verbal, and virtual communication skills
Proven interpersonal skills with strong coaching and leadership skills for team development
Proficiency in Microsoft Excel, Word, and PowerPoint
What we can offer you:
We offer the chance to work in a consumer-led environment with the chance to make an impact on a global scale. With a truly entrepreneurial mindset, we recognize the importance of a diverse workforce who work collaboratively with shared values and ambition. We invest in our people by challenging you and developing you and provide a great local reward scheme including:
Competitive Salary
Annual discretionary bonus plan
Employee Discounts
Diversity and inclusion are at the center of everything we do. We are an equal opportunity employer committed to a diverse and inclusive workforce. To learn more about our functions, explore our brands, and find opportunities all over the globe.
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