Director of Marketing

3 weeks ago

New York, United States Aerflo Full time

ABOUT US

Aerflo is a new venture-backed CO2 innovation company putting carbonation at your fingertips. We wanted a simpler, smarter way to drink sparkling water on the go – a better solution for people and a better solution for the planet. That solution didn’t exist – but we don’t settle. We invented our breakthrough zero-waste Aer1 system to transform still water into refreshing sparkling water—wherever you are, whenever you want (recap here).


Based in Dumbo, Brooklyn, the Aerflo team is an innovative, scrappy, nimble and determined startup excited to change the way people drink sparkling water. This role is in-office in Brooklyn.


OVERVIEW

We are looking for a dynamic, experienced omnichannel marketing leader who will own marketing strategy and the full marketing function and org across D2C and retail customer acquisition, retention, customer insights and marketing analytics, brand marketing and creative. This role reports directly to our co-founder and co-CEOs, Buzz Wiggins and John Thorp and manages one brand marketing direct report in addition to marketing and creative agencies and consultants. This leader will be hands on and build out and hire the marketing org as the company grows. We are looking for a well rounded, analytical, customer-first marketer and leader that drives growth and believes in the power of brand.


RESPONSIBILITIES

Marketing Strategy, Planning & Budgeting:

  • In partnership with the founders and head of finance, lead yearly and quarterly marketing strategy, planning and budgeting exercises.
  • Own full marketing budget and reporting


Integrated Marketing Campaign and Calendar Management:

  • Own the marketing calendar and drive brand and performance marketing initiatives and campaigns
  • Oversee performance marketing,
  • Oversee retention marketing
  • Oversee third-party retail marketing
  • Oversee the creation of all marketing materials and assets in alignment with brand strategy and operational needs


PR & Affiliate: Manage brand communications and media in partnership with our brand marketing manager and our PR firm


Social Content. Manage our social platforms in partnership with our brand marketing manager


Leadership: Foster a customer first mindset and a culture of innovation, collaboration, and continuous learning as we build out the marketing team


Management: Manage the marketing team, collaborate on marketing hiring plan, lead hiring processes


Insights & Analytics: Manage all marketing analytics and consumer insights


THIS SHOULD DESCRIBE YOU:

  • Bachelor's degree in Marketing, Business, or related field
  • 8+ years of experience in consumer marketing
  • You have a ownership mindset; organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
  • Ruthless prioritizer: you can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet objectives
  • Collaborator and strong cross-functional influencer: you foster healthy relationships and rapport and have a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations across functions and with external partners
  • Proven track record of successfully launching and scaling consumer products
  • Demonstrated ability lead and inspire teams
  • You are a critical thinker
  • Strong analytical skills with a data-driven approach to decision-making
  • Excellent written and verbal communication skills
  • Ability to thrive in a fast-paced, dynamic startup environment



EQUAL EMPLOYMENT OPPORTUNITY

Aerflo is an equal opportunity employer and celebrates diversity and creating a work environment founded on mutual respect, equal opportunity and free of discrimination and harassment. Aerflo hires, promotes, and discharges based on business needs, job requirements, individual qualifications, merit and performance and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity (including but not limited to pregnancy, childbirth, or related medical conditions), national origin, age, disability, or any other characteristic protected by applicable laws.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms or remote call in options, etc. – please let us know and we will work with you to meet your needs.


COMPENSATION

Base Salary: The base salary hiring range for this position is but the final compensation offer will ultimately be based on the candidate’s skill level and experience. This role includes medical & dental benefits and equity-based compensation.

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