Digital Marketing Director

4 months ago

Lincolnwood, United States Home Care Powered by AUAF Full time

About Our Company

Home Care Powered by AUAF is a fast growing, non-profit organization providing non-medical, in-home services for over 25 years. Our mission is to provide quality, in-home service that will allow seniors to live comfortably and independently in the familiarity of their own home.


About the Position

Are you innovative and passionate about current trends and creating digital marketing campaigns? Home Care Powered by AUAF is looking to hire a Digital Marketing Director to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, this individual will manage Home Care Powered by AUAF’s social media, follow with brainstorming and creating content for all digital communications.


Objectives of this role

  • Plan, execute, and manage all digital marketing for Home Care Powered by AUAF, including SEO, SEM, email marketing, and social media
  • Establish and execute a digital marketing strategy to distribute content
  • Work with and manage a team of writers, marketers, and other stakeholders to maintain Home Care Powered by AUAF’s digital presence
  • Maintain consistent brand messaging across all social channels
  • Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
  • Create and maintain an editorial calendar to deliver targeted content


Responsibilities

  • Create and manage content for social media, emails, and other forms of digital communication
  • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
  • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
  • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
  • Develop and monitor campaign budgets
  • Stay up to date on the latest social media trends, and implement them in Home Care Powered by AUAF marketing campaigns


Skills and qualifications

  • Social media savvy, with a passion for staying on top of trends
  • Strong sense of creativity, imagination, and innovation
  • Excellent interpersonal skills, with the ability to collaborate with other departments
  • In-depth knowledge of various social media platforms and best practices
  • Ability to analyze consumer metrics, reports, and trends
  • Strong project management and managerial skills

Preferred Requirements

  • 5 years of experience in Marketing or related field
  • College degree in Marketing or related field
  • Experience with SEO and SEM strategy and keyword research
  • Understanding of website analytics tools, such as Google Analytics


AUAF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. We are committed to providing access, equal opportunity, and reasonable accommodations for people with disabilities.

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