Head of Growth and Marketing

2 weeks ago

Los Angeles, United States LaunchFamily Full time

LaunchFamily is a mission-driven company that empowers families by providing tools to personalize and take control of their children’s growth and development. As we continue to expand our reach, we’re seeking a passionate and hands-on Head of Growth and Marketing (Co-Founder) to join our team.


This is an equity-only job for now as we're still seeking seed funding. Our founders have previously led or co-founded companies that have raised 50m+ and have had a successful exit.


This venture is still in the Beta phase. This is about as early as it gets.


This is a unique opportunity to shape a company's future that is dedicated to transforming family support and education. You’ll work closely with the founding team to drive growth, develop innovative marketing strategies, and solidify our presence in the family-focused consumer market. This role is ideal for someone who thrives in a dynamic environment, thinks creatively, and is energized by the challenge of scaling an early-stage startup.


Responsibilities
  • Develop and implement B2C-focused growth strategies to drive family engagement, acquisition, and retention in the parenting space.
  • Lead and optimize marketing efforts across digital channels, including social media, content marketing, email campaigns, and paid advertising.
  • Collaborate with the CEO to identify and test growth experiments and marketing tactics that deliver measurable results.
  • Analyze marketing data to optimize campaigns, refine strategies, and reach growth targets.
  • Build and manage a lean marketing team as LaunchFamily scales, ensuring efficient execution of growth strategies.
  • Forge partnerships and collaborations that enhance brand awareness and drive customer acquisition.
  • Create and monitor key performance metrics, refining tactics to ensure continuous growth.
  • Contribute to the development of the company’s growth roadmap, with a particular focus on B2C market expansion.


Requirements
  • 6+ years of experience in growth marketing, digital marketing, or a related field, with a strong emphasis on B2C.
  • Proven track record of driving growth for consumer-focused products, ideally in family-oriented or educational spaces.
  • Strong expertise with growth hacking techniques, digital marketing tools, and data-driven decision-making.
  • Ability to balance high-level strategic thinking with hands-on execution.
  • Excellent communication, leadership, and team-building abilities.
  • Familiarity with family/parenting or edtech space is a plus but not required.
  • Passion for family support and education, aligned with our mission.


Benefits
  • Opportunity to make a meaningful impact in the lives of families.
  • Chance to shape the future of an innovative company in the parenting/education space.
  • Remote work with a team of driven and passionate individuals.
  • Meaningful equity in a company with massive growth potential.


Compensation for this role is equity to start. As we gain subscribers we will decide how to re-invest into the venture. Salary will be structured alongside shared success or upcoming funding.


If you’re a growth-focused marketer with a passion for family support and a desire to lead and innovate, apply today

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