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Marketing Manager

4 months ago

Ridgefield Park, United States Transcend Solutions Full time

Marketing Manager - 12723

Duration: 12+ Months

Location: Ridgefield Park, NJ

Schedule: Hybrid – 4 days onsite, 1-day WFH

Schedule: Monday-Thursday on site/Friday WFH


Top Skills: Digital Marketing analytics, SEO, CRM


Summary:

The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. The marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.


Key Responsibilities/Requirements:

  • Net new role for this team, agency was handling but, now they are not supporting anymore
  • Looking for a self-starter
  • MUST be comfortable establishing rapport and operate in a large capacity
  • Should be comfortable working independently and building position that is defined in JD
  • Get to know and understand content and experiences to drive down purchase points
  • Looking at Adobe analytics, metrics, and dashboards in Tableau, establish and create approach on how to make sense of data and reporting needs the first months and then defining what this analytics approach looks like
  • Should feel comfortable in mgmt./consulting to build department and/or discipline, you are shaping this new role and establishing it
  • Responsible for analyzing the performance of products on .com
  • Should know/get to know the website inside and out
  • Understand website journeys and manage content or know content marketing
  • Understand details and implications on drivers on .com traffic drivers and sources
  • Paid social, media, CRM, emails, free product, listing ads, etc.
  • Strong understanding of content
  • Qualitative and quantitative data insights
  • Lead the Web Analytics & UX analytics for client product marketing purposes
  • Deep partnership with digital .com Marketing team for client site content strategy and site information architecture of web site journey, pages, and content modules.
  • Define product business or product requirements for build teams to actualize
  • Develop and execute a comprehensive web analytics data strategy to optimize content, UX, CX and web performance / insights
  • Partner, build and manage best-in-class Web Reporting with appropriate teams
  • Own web site Customer Journey, Page Analytics, Pathing, Content and Engagement Analytics, Search Analytics, etc.
  • Proficient in Communication & Presentation skills for Data/Web Analysis, Setup A/B testing practices/ Pre-Post analysis, Web Analytics tools like: Omniture, Google analytics, DXT etc.
  • Build and manage best-in-class Web Reporting
  • Create and maintain internal repository of dashboards, workspaces & reports
  • Strong problem-solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders
  • Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
  • Drive data thought leadership and create end to end Web Reporting standards
  • Proactively identify gaps and provide tagging requirements
  • Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
  • Lead, collaborate and participate in highly functional and agile cross functional analytics & data teams
  • Manage & execute opportunities for test & learn program, and personalization
  • Develop Analytics project plans & manage partners & stakeholders’ participation & contributions
  • Support senior leadership team for any communication and presentation needs
  • Manage & support digital agency of record, and vendor partners


KNOWLEDGE, EDUCATION AND/OR EXPERIENCE:

  • BA/BS in marketing, business, data science or a related field; master’s degree a plus
  • 6+ years of related experience in one or more of the functional areas: business analytics, eCommerce, or Web analytics roles
  • Deep experience in marketing content + pairing with ecommerce & merchandising programs; Consumer electronics industry a plus
  • Deep experience in Tableau, Adobe Analytics, Omniture, Tealium products (or similar)
  • Experience in Adobe Experience Manager and Adobe Test & Target (or similar)
  • Comfortable in executing / monitoring multiple initiatives & projects simultaneously
  • Proficient in managing stakeholder expectations by proactively identifying problems & communications
  • Management consulting mind-set and growth mind-set
  • Strong quantitative and analytical capabilities with high proficiency in communication & management to lay people (data analysis using excel, AA workspaces, tableau)
  • Exceptional communication skills with ability to effective partnerships at all levels of the organization
  • Structured and process-oriented approach to solve business and operational problems with a highly agile approach
  • Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
  • Strong project management, problem-solving, verbal/written communication, and excellent multitasking skills.
  • Deep experience in Microsoft Word, Excel, and PowerPoint
  • Fluency in Confluence, JIRA a plus