National Sales Director
4 weeks ago
Our client is currently seeking a Remote National Sales Director.
OVERVIEW:
Join a dynamic team with a Chicago-based leader in Authentic Mexican CPG (Consumer Packaged Goods) products, where tradition meets innovation. As the National Sales Director, you will drive national growth for renowned brands available in center aisles, deli, frozen, and ethnic sections of prominent grocery retailers. With over 50 years of heritage in the Midwest, we are seeking a results-oriented sales professional to spearhead expansion into new markets beyond Illinois, Indiana, Michigan, and Wisconsin. This role offers an exciting opportunity to shape the future of the brand while working closely with a collaborative team, including the General Manager, to build meaningful relationships with national and regional retailers. You will be instrumental in crafting and executing innovative sales strategies, developing key relationships with buyers, and attending industry events to position our brand as the premier vendor for authentic Mexican products.
KEY RESPONSIBILITIES:
• Lead national sales efforts, expanding into new territories outside the Midwest.
• Build and maintain strong relationships with grocery retailers and buyers to drive sales across various retail sectors.
• Develop, execute, and monitor promotional plans that align with growth objectives.
• Lead the development of annual sales and marketing strategies, providing detailed analysis and reporting on performance.
• Represent the brand at tradeshows and customer meetings, showcasing the unique value of our products.
WHAT WE’RE LOOKING FOR:
• 10+ years of proven success in branded food sales, with a strong preference for experience in salty snacks, deli, and frozen food categories.
• A track record of expanding sales into new geographies, particularly in CPG.
• Expertise in managing key accounts, pricing strategies, and competitive positioning.
• Deep understanding of pricing, trade promotions, and their impact on volume.
• Experience with Hispanic food products and familiarity with regional/national food buyers is a significant advantage.
• Strong communication and presentation skills, coupled with an ability to multi-task in a fast-paced environment.
• A collaborative mindset, able to work seamlessly with finance, operations, and marketing teams to achieve success.
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