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Multi-Market Digital Sales Manager
4 months ago
KARE 11, TEGNA's Minneapolis-based NBC, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account Executives and Account Managers and build strategies to win over clients within their markets. You also oversee performance and hold your team accountable for the achievement of their individual digital goals to achieve the collective objectives.
This position reports to the Director of Sales.
Job Responsibilities:
- Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
- Recruit, retain, and effectively train top-performing sales and support talent on how to sell TEGNA’s large portfolio of digital products.
- Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports.
- Supports sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions.
- Identify market potential through lead generation and qualification.
- Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
- Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
- Review and adjust metrics to monitor sales/market share changes.
Basic Qualifications:
- 5 to 7 years of successful digital sales and account engagement experience with 2 years of team management experience.
- Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments.
- Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Strong presenter and communicator with internal and external customers and partners.
- Possess the ability to build an inclusive and positive work culture to foster success for the sales team.
- Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data.
- Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.
- Ability to effectively solve problems.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
EEO Statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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