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Community Engagement Coordinator

4 months ago

Rochester, United States GoNetspeed Full time

The Marketing & Events Coordinator plays a vital role in presenting the Company brand to the communities it serves through events, sponsorships, and community involvement. In addition, this position performs a variety of marketing support functions including the development and production of collateral and other marketing materials, and social media marketing and engagement. The coordinator works hand-in-glove with the sales team to ensure smooth exchange of information and adequate event staffing.


Essential Job Functions:


•Assists with the development and successful implementation of the department’s marketing initiatives, which include both internal and external campaigns of varying complexity.

•Manages coordination, logistics, and scheduling for events, regional sponsorships, tradeshows/conferences, donations, and promotions, as well as periodically representing the company at events.

•Oversee the lifecycle of events from start to finish, including researching, sourcing, and negotiating event opportunities, on-site event management, and post-event follow up; including invoicing/payments, tracking data, and logistics management.

•Works closely alongside sales and field teams on event training and support.

•Organizes post event reporting and data analysis, sharing summaries with relevant internal teams.

•Periodic travel between various corporate locations as well as to promotional events.

•Creates and distributes customer-facing and internal marketing collateral, support documents, displays, sales support collateral, etc.

•Oversees inventory management of promotional items, giveaways, and apparel.

•Supports brand management and message development, including reviewing, proofing, and editing marketing materials for copy content, layout, position, and branding consistency.

•Assists with marketing calendar and dashboard management and own document updates and tracking.

•Assists with direct mail development and execution, including database queries and data segmentation.

•Provides onsite execution support for marketing programs.

•Performs other work-related duties as assigned.

•Completes special projects as assigned by leadership*.


*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and are usually less than 5% of time spent. However, these tasks still constitute important performance aspects of the job.


Knowledge, Skills and Abilities


•Exceptional communication skills -- both written and verbal.

•Energetic, people person with an outgoing personality. Comfortable in large group and public settings.

•Be detail oriented, demonstrate the ability to work independently, make sound decisions when required, and manage multiple tasks simultaneously.

•Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.

•Strong understanding of marketing strategy and how to utilize these concepts throughout various forms of outreach.

•Strong computer skills using Microsoft Office and Adobe Suites.

•Ability to work unpredictable hours, including some evenings and weekends.

•Ability to travel in-state on a regular basis and out-of-state on an as-needed basis. Must have a valid driver’s license.

•Familiarity with online content marketing and social media strategies

•Telecommunications experience is a plus but will consider successful, driven marketing professionals from other industries.


Education and Experience:

•Preference will be given to candidates with an bachelor’s degree or equivalent experience in marketing, communication, digital media or other related field.

•2+ years’ experience in marketing, communication, and/or digital media.