Market Research Analyst

5 days ago


Cupertino, United States WalkWater Technologies Full time

REQ ID – 35545134

ROLE – Market Research Analyst

LOCATION – Cupertino - Hybrid

MAIN SKILLS – Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases, Experience with Market Analysis, Competitor Analysis, Customer Cohort Analysis, Data Collections and Reporting

Responsibilities:

  • Market Analysis:
  • Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.
  • Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.
  • Monitor and report on key market indicators, including Apple’s market share.
  • Competitor Analysis:
  • Assess competitor strategies, products, and market positioning.
  • Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.
  • Stay informed about industry best practices and emerging trends to maintain a competitive edge.
  • Customer Cohort Analysis:
  • Analyze customer demographics and identify areas to grow Apple’s share.
  • Develop customer personas using Checkout data to enhance marketing and product development strategies.
  • Data Collection and Reporting:
  • Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.
  • Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.
  • Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.
  • Strategic Recommendations:
  • Provide actionable recommendations based on research findings to support business strategy development.
  • Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.
  • Stay abreast of industry developments and emerging technologies to anticipate market shifts.


Qualifications:

  • Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).
  • Proven experience as a Market Research Analyst or in a similar role.
  • Strong analytical and quantitative skills with proficiency in statistical analysis tools.
  • Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.
  • Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases. .
  • Detail-oriented with the ability to manage multiple projects simultaneously.
  • Team player with the ability to collaborate effectively with cross-functional teams.



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